Global Digital Visibility & Performance Marketer

Arup; Belfast City District; On-site; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Profit Sharing

Medical Insurance

Life Assurance

Income Protection

Flexible Benefits

Job summary

Arup is seeking a Digital Visibility & Performance Marketing Specialist to enhance paid media, SEO and digital discovery across global markets. You will collaborate with marketing and business leaders in EIMEA, the Americas and APAC to improve visibility and influence campaigns, recruitment and growth.

You will shape and deliver Arup’s digital visibility activity, using performance insights to drive audience engagement and campaign effectiveness across LinkedIn, Google Ads and other channels.

Qualifications

• Experience delivering and optimising digital advertising campaigns across LinkedIn, Google Ads and other paid channels.
• Strong analytical skills to translate data into actionable recommendations.
• Experience managing campaign budgets and working with suppliers against KPIs.
• Understanding how paid media, SEO, content, analytics and marketing tech work together.
• Excellent communication and stakeholder management in a global or matrix organisation.

Responsibilities

• Plan, manage and optimise campaigns across LinkedIn, Google Ads, social, search and display channels.
• Advise on audience targeting, segmentation, budgets and campaign optimisation.
• Identify opportunities to amplify strategic campaigns, events, recruitment activity and business priorities.
• Conduct keyword research and support SEO, paid acquisition and digital discovery across key markets.
• Align paid media, organic search and content marketing to create effective audience journeys.
• Develop advertising copy and creative assets, including localisation for different markets.
• Turn campaign data into clear insights and practical recommendations.
• Collaborate with content, design, marketing technology, web, agency and platform partners.

Skills

Paid social

Search advertising

Display advertising

Campaign budgeting

Analytics & insights

Stakeholder management

Global/matrix experience

Education

Marketing/digital qualification

Tools

LinkedIn Campaign Manager

Google Ads

Meta Ads Manager

GA4

SEMrush

Looker Studio

Sprout Social

Marketo

CRM platforms

Adobe Creative Suite

Optimizely

Job description

Arup is seeking a Digital Visibility & Performance Marketing Specialist to enhance paid media, SEO and digital discovery across global markets. You will collaborate with marketing and business leaders in EIMEA, the Americas and APAC to improve visibility and influence campaigns, recruitment and growth.

You will shape and deliver Arup’s digital visibility activity, using performance insights to drive audience engagement and campaign effectiveness across LinkedIn, Google Ads and other channels.