Global Digital Visibility & Growth Marketing Specialist

Arup; Scotland; On-site; GBP 45,000 - 75,000; Full time

Job summary

Arup is seeking a Digital Visibility & Performance Marketing Specialist to enhance reach and impact of campaigns across LinkedIn, Google Ads, social, search and display. You will work globally with marketing leads to optimise audience journeys and ensure cohesive paid media with content strategy.

You will translate data into actionable recommendations, manage budgets and collaborate with content, marketing technology, web teams and agencies to drive business growth, recruitment and brand

Qualifications

• Experience in planning and delivering paid media campaigns across multiple platforms.
• Ability to translate data into actionable insights and recommendations.
• Experience managing campaign budgets and measuring performance against KPIs.

Responsibilities

• Plan, manage and optimise campaigns across LinkedIn, Google Ads, social, search and display.
• Advise on audience targeting, segmentation, budgets and campaign optimisation.
• Identify opportunities to amplify strategic campaigns, events and recruitment.
• Conduct keyword research and support SEO and digital discovery.
• Align paid media with organic content to improve audience journeys.
• Collaborate with content, marketing tech, web, agency and partners.
• Turn campaign data into clear insights and recommendations.

Skills

Paid media

Analytics

Budget management

Stakeholder management

Global collaboration

Education

Marketing/communications qualification

Tools

LinkedIn Campaign Manager

Google Ads

Meta Ads Manager

GA4

SEMrush

Looker Studio

Sprout Social

Marketo

CRM platforms

Adobe Creative Suite

Optimizely

Job description

Arup is seeking a Digital Visibility & Performance Marketing Specialist to enhance reach and impact of campaigns across LinkedIn, Google Ads, social, search and display. You will work globally with marketing leads to optimise audience journeys and ensure cohesive paid media with content strategy.

You will translate data into actionable recommendations, manage budgets and collaborate with content, marketing technology, web teams and agencies to drive business growth, recruitment and brand