Global Visibility & Performance Marketing Specialist

Arup; Bagstone; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Profit Share

Private medical insurance

Life assurance

Job summary

Arup is seeking a Digital Visibility & Performance Marketing Specialist to amplify Arup's campaigns, content and strategic priorities. You will drive paid media, search optimisation and audience targeting across EIMEA, the Americas and APAC, collaborating with leaders to improve discoverability and impact.

In this global role, you will work with marketing and business leaders across sectors such as Transport, Water and Energy, contributing to Arup's reputation and growth while delivering

Qualifications

• Experience delivering and optimising digital advertising campaigns.
• Strong analytical ability to translate data into actionable recommendations.
• Experience managing campaign budgets and performance against KPIs.
• Understanding of how paid media, SEO, content, analytics and marketing technology work together.
• Excellent communication and stakeholder management in a global or matrix organisation.
• Ability to manage multiple campaigns across different markets.
• Interest in AI, search, audience behaviour and marketing tech developments.
• Background in B2B, professional services, consulting, engineering or built environment advantageous.

Responsibilities

• Plan, manage and optimise campaigns across LinkedIn, Google Ads, social, search and display channels.
• Advise on audience targeting, segmentation, channel selection, budgets and campaign optimisation.
• Identify opportunities to amplify strategic campaigns, thought leadership, events and recruitment.
• Conduct keyword research and support SEO, paid acquisition and digital discovery across markets.
• Align paid media, organic search and content marketing for effective audience journeys.
• Support AI-enabled search, AEO and GEO initiatives.
• Develop and guide advertising copy and creatives, including market localisation.
• Translate campaign data into clear insights and practical recommendations.
• Collaborate with content, design, marketing technology, web, agency and platform partners.

Skills

Paid Social

Paid Search

Display Advertising

Analytics

Budget Management

SEO Knowledge

CRM

Marketing Technology

Stakeholder Management

Global/Matrix Experience

Education

Marketing/Communications/Digital Qualification or Equivalent

Tools

LinkedIn Campaign Manager

Google Ads

Meta Ads Manager

GA4

SEMrush

Looker Studio

Sprout Social

Marketo

CRM Platforms

Adobe Creative Suite

Optimizely

Job description

Arup is seeking a Digital Visibility & Performance Marketing Specialist to amplify Arup's campaigns, content and strategic priorities. You will drive paid media, search optimisation and audience targeting across EIMEA, the Americas and APAC, collaborating with leaders to improve discoverability and impact.

In this global role, you will work with marketing and business leaders across sectors such as Transport, Water and Energy, contributing to Arup's reputation and growth while delivering