Global Digital Visibility & Performance Marketer

Arup; Birmingham; On-site; GBP 45,000 - 65,000; Full time

Job summary

Arup is seeking a Digital Visibility & Performance Marketing Specialist to drive paid media, SEO and digital discovery across global markets. The role collaborates with marketing leaders across EIMEA, the Americas and APAC to shape campaigns, optimise performance and align paid and organic efforts.

You will plan and manage campaigns across LinkedIn, Google Ads and other channels, turning data into actionable improvements while embracing AI-enabled search and evolving marketing technology.

Qualifications

• Strong experience across paid social, search and/or display advertising.
• Analytical approach with ability to translate data into actionable recommendations.
• Experience managing campaign budgets, suppliers and performance against KPIs.
• Understanding of how paid media, SEO, content, analytics, CRM and marketing technology work together.
• Strong communication and stakeholder management skills, ideally gained in a global or matrix organisation.
• Ability to manage multiple campaigns and priorities across different markets.
• Commercial awareness and understanding of how digital marketing supports reputation, business development, recruitment and growth.
• Curiosity about AI, search, audience behaviour and marketing technology developments.
• Experience in B2B, professional services, consulting, engineering or built environment helpful.
• Experience with LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, GA4, SEMrush, Looker Studio, Sprout Social, Marketo, CRM platforms, Adobe Creative Suite and Optimizely.
• A relevant marketing, communications or digital qualification is desirable, though equivalent practical experience welcomed.

Responsibilities

• Plan, manage and optimise campaigns across LinkedIn, Google Ads, social, search and display channels.
• Advise on audience targeting, budgets and channel selection.
• Identify opportunities to amplify strategic campaigns, thought leadership, events, recruitment activity and business priorities.
• Conduct keyword research and support SEO, paid acquisition and digital discovery across key markets.
• Help align paid media, organic search and content marketing to create effective audience journeys.
• Support emerging digital visibility initiatives, including AI-enabled search, AEO and GEO.
• Develop and guide advertising copy and creative assets, including localisation for different markets.
• Turn campaign and performance data into clear insights and practical recommendations.
• Collaborate with content, design, marketing technology, web, agency and platform partners.

Skills

Paid social

Search advertising

Display advertising

Analytics

Budget management

Stakeholder management

Marketing tech

SEO knowledge

B2B experience

LinkedIn Ads

Google Ads

GA4

Meta Ads

CRM platforms

Adobe Creative Suite

Optimizely

Marketing qualification

Education

Marketing qualification

Tools

LinkedIn Campaign Manager

Google Ads

Meta Ads Manager

GA4

SEMrush

Looker Studio

Sprout Social

Marketo

CRM platforms

Adobe Creative Suite

Optimizely

Job description

Arup is seeking a Digital Visibility & Performance Marketing Specialist to drive paid media, SEO and digital discovery across global markets. The role collaborates with marketing leaders across EIMEA, the Americas and APAC to shape campaigns, optimise performance and align paid and organic efforts.

You will plan and manage campaigns across LinkedIn, Google Ads and other channels, turning data into actionable improvements while embracing AI-enabled search and evolving marketing technology.