Global Digital Visibility & Performance Marketing Lead

Arup; West of England; On-site; GBP 45,000 - 75,000; Full time

Benefits offered by this job

Profit Share

Private medical insurance

Life assurance

Income protection

Flexible benefits

Job summary

Arup is seeking a Digital Visibility & Performance Marketing Specialist to drive paid media and digital visibility globally, collaborating with marketing leaders across EIMEA, the Americas and APAC. You will plan campaigns on LinkedIn, Google Ads, and other channels, optimise performance and align paid with organic strategies to reach target audiences.

The role requires strong analytics, budget management, and ability to work across markets while leveraging tools like Google Ads, LinkedIn

Qualifications

• Experience delivering and optimising digital advertising campaigns across LinkedIn Campaign Manager and Google Ads.
• Strong understanding of SEO, keyword strategy and digital discovery.
• Ability to translate data into actionable recommendations and manage multi-market campaigns.

Responsibilities

• Plan, manage and optimise campaigns across LinkedIn, Google Ads, social, search and display channels.
• Advise on audience targeting, segmentation, channel selection, budgets and optimisation.
• Identify opportunities to amplify strategic campaigns, thought leadership, events, recruitment and business priorities.
• Conduct keyword research and support SEO, paid acquisition and digital discovery across key markets.
• Help align paid media, organic search and content marketing to create effective audience journeys.
• Support AI-enabled search, AEO and GEO initiatives.
• Develop and guide advertising copy and creative assets, including localisation for different markets.
• Turn campaign and performance data into clear insights and practical recommendations.
• Collaborate with content, design, marketing technology, web, agency and platform partners.

Skills

Paid social

Search advertising

Display advertising

Analytics

Budget management

Stakeholder management

B2B marketing

AI in marketing

Education

Marketing qualification

Tools

LinkedIn Campaign Manager

Google Ads

Meta Ads Manager

GA4

SEMrush

Looker Studio

Sprout Social

Marketo

CRM platforms

Adobe Creative Suite

Optimizely

Job description

Arup is seeking a Digital Visibility & Performance Marketing Specialist to drive paid media and digital visibility globally, collaborating with marketing leaders across EIMEA, the Americas and APAC. You will plan campaigns on LinkedIn, Google Ads, and other channels, optimise performance and align paid with organic strategies to reach target audiences.

The role requires strong analytics, budget management, and ability to work across markets while leveraging tools like Google Ads, LinkedIn