Global Digital Visibility & Performance Marketer

Arup; England; On-site; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Profit Share

Private medical insurance

Life assurance

Job summary

Arup is seeking a Digital Visibility & Performance Marketing Specialist to drive paid media, SEO and audience targeting across global markets. You will work with marketing leaders across EIMEA, the Americas and APAC to amplify campaigns and improve discoverability.

This role partners with content, design and marketing technology teams to turn data into actionable insights, shaping audiences journeys and optimizing budgets.

Qualifications

• Experience delivering and optimising digital advertising campaigns across LinkedIn Campaign Manager and Google Ads.
• Strong understanding of SEO, keyword strategy and digital discovery.
• Experience managing campaign budgets, suppliers and performance against KPIs.

Responsibilities

• Plan, manage and optimise campaigns across LinkedIn, Google Ads, social, search and display channels.
• Advise on audience targeting, segmentation, channel selection, budgets and campaign optimisation.
• Identify opportunities to amplify strategic campaigns, thought leadership, events, recruitment activity and business priorities.
• Conduct keyword research and support SEO, paid acquisition and digital discovery across key markets.
• Help align paid media, organic search and content marketing to create effective audience journeys.
• Support emerging digital visibility initiatives, including AI-enabled search, AEO and GEO.
• Develop and guide advertising copy and creative assets, including localisation for different markets.
• Turn campaign and performance data into clear insights and practical recommendations.
• Collaborate with content, design, marketing technology, web, agency and platform partners.

Skills

Paid social advertising

Paid search advertising

Analytics & reporting

Stakeholder management

Tools

GA4

SEMrush

Looker Studio

Sprout Social

Marketo

CRM platforms

Job description

Arup is seeking a Digital Visibility & Performance Marketing Specialist to drive paid media, SEO and audience targeting across global markets. You will work with marketing leaders across EIMEA, the Americas and APAC to amplify campaigns and improve discoverability.

This role partners with content, design and marketing technology teams to turn data into actionable insights, shaping audiences journeys and optimizing budgets.