Global Web Experience Lead

Arup; Birmingham; On-site; GBP 42,000 - 60,000; Full time

Benefits offered by this job

Private medical insurance

Life assurance

Income protection

Profit share

Job summary

Arup is seeking a Global Web Specialist to join our MCBD team. You will publish and optimise high-quality content using a CMS, enhancing user experience, SEO and accessibility while ensuring performance across global websites.

You’ll rely on analytics and audience insights to drive improvements, support digital campaigns and champion brand standards. The role offers exposure to Optimizely, Google Analytics, AI-driven search approaches and cross‑functional collaboration across a professional

Qualifications

• Experience in web, digital content and digital marketing with CMS
• Knowledge of SEO, accessibility, analytics and QA
• Experience with Optimizely, Google Analytics, Adobe Analytics, GA Console or Semrush; HTML/CSS and website testing

Responsibilities

• Create, edit, publish and maintain high-quality website content using a CMS.
• Optimise online content for user experience, SEO, accessibility and performance.
• Use website analytics and audience insights to identify and recommend improvements.
• Carry out quality assurance checks and support website testing.
• Work with colleagues across the organisation to gather content, requirements and approvals.
• Support digital campaigns while ensuring content meets brand, governance and web standards.
• Manage multiple priorities and escalate complex issues when needed.

Skills

Web content

SEO

Analytics

CMS

HTML/CSS

Collaboration

Tools

Optimizely

Google Analytics

Adobe Analytics

Semrush

Job description

Arup is seeking a Global Web Specialist to join our MCBD team. You will publish and optimise high-quality content using a CMS, enhancing user experience, SEO and accessibility while ensuring performance across global websites.

You’ll rely on analytics and audience insights to drive improvements, support digital campaigns and champion brand standards. The role offers exposure to Optimizely, Google Analytics, AI-driven search approaches and cross‑functional collaboration across a professional