Global Digital Visibility & Performance Marketer

Arup; Camden Town; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Private medical insurance

Life assurance

Accident insurance

Income protection

Flexible benefits

Job summary

Arup is seeking a Digital Visibility and Performance Marketing Specialist to enhance our paid media, SEO and digital discovery across markets including EIMEA, the Americas and APAC. You will shape campaigns on LinkedIn, Google Ads and other platforms, optimizing budgets and audiences to improve reach and impact.

You will collaborate with content, design and technology teams to align paid and organic efforts, guide creative assets, and contribute to AI-enabled search initiatives while supporting

Qualifications

• Experience delivering and optimising digital advertising campaigns across paid social, search and display.
• Strong analytical skills with ability to translate data into actionable recommendations.
• Experience managing campaign budgets, suppliers and performance against KPIs.
• Understanding of how paid media, SEO, content, analytics and marketing technology work together.
• Excellent communication and stakeholder management in a global or matrix organisation.
• Ability to manage multiple campaigns across different markets.

Responsibilities

• Plan, manage and optimise campaigns across LinkedIn, Google Ads, social, search and display channels.
• Advise on audience targeting, segmentation, channel selection, budgets and campaign optimisation.
• Identify opportunities to amplify strategic campaigns, thought leadership, events and recruitment activity.
• Conduct keyword research and support SEO, paid acquisition and digital discovery across key markets.
• Align paid media, organic search and content marketing to create effective audience journeys.
• Support emerging digital visibility initiatives, including AI-enabled search and GEO.
• Develop and guide advertising copy and creative assets, including localisation for different markets.
• Turn campaign and performance data into clear insights and practical recommendations.
• Collaborate with content, design, marketing technology, web, agency and platform partners.

Skills

Paid social

Search advertising

Display advertising

Analytics

Education

Marketing/communications/digital qualification

Tools

LinkedIn Campaign Manager

Google Ads

Meta Ads Manager

GA4

SEMrush

Looker Studio

Sprout Social

Marketo

CRM platforms

Adobe Creative Suite

Optimizely

Job description

Arup is seeking a Digital Visibility and Performance Marketing Specialist to enhance our paid media, SEO and digital discovery across markets including EIMEA, the Americas and APAC. You will shape campaigns on LinkedIn, Google Ads and other platforms, optimizing budgets and audiences to improve reach and impact.

You will collaborate with content, design and technology teams to align paid and organic efforts, guide creative assets, and contribute to AI-enabled search initiatives while supporting