Global Brand Growth Director – Wellness & Calm

剔偉; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading wellness products brand in London is seeking a Marketing Director to lead global marketing efforts across the US and UK. This role will oversee budget allocation, team structure, and the development of 360 campaigns. Ideal candidates will have proven experience in consumer brand-building with a strong focus on digital and influencer marketing. The office is located in a vibrant area with flexible working options and extensive employee benefits. Join a dynamic team at the forefront of wellness innovation.

Benefits

Private Healthcare with Vitality

Holiday: 24 days + birthday off

Potential for company share scheme

Mindfulness support with Calm App membership

2 weeks work from anywhere policy

Dog Friendly office

Qualifications

• Proven experience in US and UK markets with a global brand-building mandate.
• Background in beauty, premium beverage, or premium consumer lifestyle brands.
• Strength in digital, influencer, celebrity, and social-first marketing.
• Track record of scaling a brand during a growth stage with +50% YoY growth.

Responsibilities

• Own the global marketing strategy across the US & UK.
• Lead end-to-end planning and execution of integrated 360 campaigns.
• Develop and manage global influencer and celebrity partnerships.
• Deliver growth against commercial targets.
• Champion a consumer-first mindset.

Skills

Digital marketing strategy

Influencer partnerships

Growth marketing

Brand building

Job description

A leading wellness products brand in London is seeking a Marketing Director to lead global marketing efforts across the US and UK. This role will oversee budget allocation, team structure, and the development of 360 campaigns. Ideal candidates will have proven experience in consumer brand-building with a strong focus on digital and influencer marketing. The office is located in a vibrant area with flexible working options and extensive employee benefits. Join a dynamic team at the forefront of wellness innovation.