Global Audience Architect & Activation Lead

Omnicom Media; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Omnicom Media's Annalect EMEA team is seeking a Senior Executive to lead global audience strategy development and activation for Volkswagen Group brands. The role sits at the crossroads of audience intelligence and creation, translating insights into targetable audiences across markets.

Working with local markets and activation teams, you will refine audience frameworks, build and test audiences on DSPs and social platforms, and evaluate performance to drive optimisation and knowledge sharing

Qualifications

• Experience within digital media, audience targeting, analytics or marketing.
• Experience working with audience, media or consumer data to generate insights and recommendations.
• Confidence using Excel and working with large datasets.
• Familiarity with audience creation and activation platforms such as DV360, Meta and Amazon.

Responsibilities

• Translate audience intelligence and platform signals into audience recommendations.
• Bring together inputs from tools such as Omni, research platforms and media insights to inform strategies.
• Support the evaluation of audience performance and contribute recommendations for future audience development.
• Build, refine and manage audiences across DSPs and social platforms using established audience frameworks.
• Support audience testing, validation and troubleshooting during campaign activation.
• Evaluate audience performance and identify optimisation opportunities.
• Help local teams adapt audience frameworks and recommendations to market needs.
• Build effective working relationships with regional activation teams and local stakeholders.
• Share learnings and best practices across markets to promote consistent audience activation.
• Maintain clear and organised audience documentation, frameworks and activation guidance.
• Support the development of audience best practices and operational processes.
• Proactively share insights, learnings and platform updates with internal teams.

Skills

Audience targeting

Analytics

Digital media

Tools

DV360

The Trade Desk

Meta

Amazon

Job description

Omnicom Media's Annalect EMEA team is seeking a Senior Executive to lead global audience strategy development and activation for Volkswagen Group brands. The role sits at the crossroads of audience intelligence and creation, translating insights into targetable audiences across markets.

Working with local markets and activation teams, you will refine audience frameworks, build and test audiences on DSPs and social platforms, and evaluate performance to drive optimisation and knowledge sharing