Senior Executive, Audience Creation

Omnicom Media; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Omnicom Media's Annalect EMEA team is seeking a Senior Executive to lead global audience strategy development and activation for Volkswagen Group brands. The role sits at the crossroads of audience intelligence and creation, translating insights into targetable audiences across markets.

Working with local markets and activation teams, you will refine audience frameworks, build and test audiences on DSPs and social platforms, and evaluate performance to drive optimisation and knowledge sharing

Qualifications

• Experience within digital media, audience targeting, analytics or marketing.
• Experience working with audience, media or consumer data to generate insights and recommendations.
• Confidence using Excel and working with large datasets.
• Familiarity with audience creation and activation platforms such as DV360, Meta and Amazon.

Responsibilities

• Translate audience intelligence and platform signals into audience recommendations.
• Bring together inputs from tools such as Omni, research platforms and media insights to inform strategies.
• Support the evaluation of audience performance and contribute recommendations for future audience development.
• Build, refine and manage audiences across DSPs and social platforms using established audience frameworks.
• Support audience testing, validation and troubleshooting during campaign activation.
• Evaluate audience performance and identify optimisation opportunities.
• Help local teams adapt audience frameworks and recommendations to market needs.
• Build effective working relationships with regional activation teams and local stakeholders.
• Share learnings and best practices across markets to promote consistent audience activation.
• Maintain clear and organised audience documentation, frameworks and activation guidance.
• Support the development of audience best practices and operational processes.
• Proactively share insights, learnings and platform updates with internal teams.

Skills

Audience targeting

Analytics

Digital media

Tools

DV360

The Trade Desk

Meta

Amazon

Job description

Agency

Omnicom Media

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

Role Summary

This role supports the development and activation of audience strategies for Volkswagen Group brands at a global level. Sitting at the intersection of audience intelligence and audience creation, the Senior Executive helps translate consumer insights, research and platform signals into clear, targetable audiences that can be activated across global markets.

Working closely with audience strategists, activation teams and local markets, the role focuses on applying audience frameworks, developing audience recommendations, building and refining audiences within platforms, and evaluating audience performance. The Senior Executive will take ownership of day-to-day audience workstreams and help ensure global audience guidance is practical, consistent and activation-ready.

Audience Intelligence & Insight Application

• Translate audience intelligence and platform signals into audience recommendations.
• Bring together inputs from tools such as Omni, research platforms and media insights to inform strategies.
• Support the evaluation of audience performance and contribute recommendations for future audience development.

Audience Creation & Activation Support

• Build, refine and manage audiences across DSPs and social platforms using established audience frameworks.
• Support audience testing, validation and troubleshooting during campaign activation.
• Evaluate audience performance and identify optimisation opportunities.

Global-Local Collaboration

• Help local teams adapt audience frameworks and recommendations to market needs.
• Build effective working relationships with regional activation teams and local stakeholders.
• Share learnings and best practices across markets to promote consistent audience activation.

Ways of Working & Knowledge Sharing

• Maintain clear and organised audience documentation, frameworks and activation guidance.
• Support the development of audience best practices and operational processes.
• Proactively share insights, learnings and platform updates with internal teams.

You Will Likely Bring

• Experience within digital media, audience targeting, analytics or marketing.
• Experience working with audience, media or consumer data to generate insights and recommendations.
• Confidence using Excel and working with large datasets.
• Familiarity with audience creation and activation platforms such as DV360, Meta and Amazon.
• Ability to interpret data from multiple sources and communicate findings clearly.
• Strong organisational skills and the ability to manage multiple projects simultaneously.
• Experience working with internal stakeholders in a collaborative environment.

Tools & Platforms

Familiarity With Key Digital And Audience Platforms, Ideally Including

• DSPs: DV360, The Trade Desk or equivalent
• Social platforms: Meta, TikTok, YouTube
• Audience & insight tools: Omni, GWI, YouGov or similar
• Measurement platforms: GA4, platform analytics (nice to have)

Personal Profile

• Curious and passionate about audience strategy, data and digital media.
• Proactive and eager to learn new tools, methodologies and platforms
• Comfortable taking ownership of workstreams while collaborating closely with colleagues.
• Detail-oriented with strong problem-solving skills.
• Confident communicating with stakeholders across different markets and disciplines.
• Able to balance multiple priorities and consistently deliver high-quality work.
• Positive, collaborative and committed to continuous development.

Annalect EMEA

Omnicom Media Group Europe (OMG EMEA) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle.

The Annalect EMEA team at OMG EMEA is the data, technology, and analytics division. We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands.

We have built a variety of innovative product and specialist service solutions for clients and agency partners.

We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni. Omni has over 30,000 active users and is recognized in the industry as a leading marketing platform. We continuously innovate the platform to ensure our clients stay ahead of their competitors in data driven marketing.

Our team of Annalectuals is growing rapidly and are based in over 80 countries around the globe, supported by global and regional team hubs in NY, London, Singapore, Gurgaon, Bangalore, and Hyderabad.

The EMEA team is responsible for global and regional client relationships led from London, as well as the development of new data-driven marketing capabilities. They form part of our global team and collaborate closely with local market Annalect teams across EMEA as well as regional Omnicom agency partners.

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/