Audience Analytics Lead

OMDINTUK OMD EMEA; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

Omnicom Media is hiring a Manager, Audience Analytics for Mercedes-Benz in London. The role focuses on operationalising audience strategy end-to-end—from data organisation and segmentation to activation, optimization and performance reporting.

You will partner with client and agency teams to embed audience thinking into day-to-day planning and activation, ensuring data translates into clear, actionable outcomes and driving innovation.

Qualifications

• Experience in audience analytics, data strategy, or digital/media analytics roles.
• Strong hands-on experience with segmentation, profiling and audience strategy execution.
• Working knowledge of first-party data ecosystems, CRM data, CDPs and identity resolution.
• Experience leveraging third-party datasets in media planning and activation.
• Understanding of how audiences are activated across key platforms.
• Hands on experience across channel platforms to provide governance, setup and optimisation support.
• Experience working with cross-functional teams (strategy, planning, activation).
• Strong attention to detail with ability to manage delivery and execution quality.
• Excellent communication and team management skills.

Responsibilities

• Audience Data & Segmentation Strategy: Partner with Mercedes-Benz stakeholders to structure and maximise data value.
• Audience Insight Development: Develop profiling using first-party data, Acxiom data and other sources.
• Audience Strategy Across the Funnel: Map audiences across the full customer journey.
• Activation & Operationalisation: Ensure audiences are translated into platform-specific executions.
• Audience Performance & Test & Learn: Deliver reporting and insights on audience performance.

Skills

Audience analytics

Data strategy

Segmentation

CRM data

Third-party datasets

Platform activation

Cross-functional teamwork

Attention to detail

Communication

Tools

CDPs

Job description

Omnicom Media is hiring a Manager, Audience Analytics for Mercedes-Benz in London. The role focuses on operationalising audience strategy end-to-end—from data organisation and segmentation to activation, optimization and performance reporting.

You will partner with client and agency teams to embed audience thinking into day-to-day planning and activation, ensuring data translates into clear, actionable outcomes and driving innovation.