Global Audience Analytics Director

OMDINTUK OMD EMEA; Greater London; Sur place; GBP 90 000 - 135 000; Plein temps

Résumé du poste

Omnicom Media is seeking an Executive Director, Audience Analytics (Mercedes-Benz) to own the global client relationship end-to-end and lead the Mercedes-Benz audience team across global workstreams. You will shape an audience-first strategy, translate insights into actionable recommendations for planning teams, and drive innovative data partnerships and activation.

Based in London, this delivery-focused leadership role requires coordinating across global, regional and local markets to ensure

Qualifications

• Strong experience in audience analytics, data strategy or digital analytics.
• Hands-on experience with segmentation and profiling.
• Experience with first-party data ecosystems and CRM data.

Responsabilités

• Own the Global Mercedes-Benz audience client relationship end-to-end.
• Lead the Mercedes-Benz audience team and collaborate with global workstreams.
• Develop audience insights and blueprints for centralised audiences.
• Ensure audience thinking is implemented across global, regional and local markets.
• Drive new data partnerships and test-and-learn innovations.
• Oversee the Omni platform rollout and Audience Console.

Connaissances

Audience analytics

Data strategy

Digital analytics

Stakeholder management

Team leadership

Outils

CDPs

Identity resolution

CRM data

Description du poste

Omnicom Media is seeking an Executive Director, Audience Analytics (Mercedes-Benz) to own the global client relationship end-to-end and lead the Mercedes-Benz audience team across global workstreams. You will shape an audience-first strategy, translate insights into actionable recommendations for planning teams, and drive innovative data partnerships and activation.

Based in London, this delivery-focused leadership role requires coordinating across global, regional and local markets to ensure