Audience Analytics Manager Data-Driven Activation

OMD; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Omnicom Media is seeking a Manager, Audience Analytics in London to lead hands-on audience data work for the Mercedes‑Benz account. You will operationalise audience strategy from data organisation to activation and reporting, collaborating with client and agency teams to embed audience thinking into everyday planning and activation workflows.

You will drive insights, oversee data governance, and work with cross-functional teams to translate data into measurable outcomes, while maintaining high

Qualifications

• Experience in audience analytics, data strategy, or digital/media analytics roles.
• Strong hands-on experience with segmentation, profiling and audience strategy execution.
• Working knowledge of first-party data ecosystems, CRM data, CDPs and identity resolution.
• Experience leveraging third-party datasets (e.g. Acxiom or similar) in media planning and activation.
• Understanding of how audiences are activated across key platforms (programmatic, social, search).
• Hands-on experience across channel platforms to provide governance, set up and optimisation support.
• Experience working with cross-functional teams (strategy, planning, activation).
• Strong attention to detail with ability to manage delivery and execution quality.
• Excellent communication and team management skills.

Responsibilities

• Audience Data & Segmentation Strategy: structure, organise and maximise the value of first and third‑party data.
• Translate business objectives into practical audience definitions and segment strategies.
• Expand audience marketplace strategies to convert user interaction into sales.
• Audience Insight Development: develop profiling using data from multiple sources.
• Identify key behavioural drivers to inform planning and creative strategy.
• Support insight generation to inform campaign optimisation and learnings.
• Audience Strategy Across the Funnel: map audiences across the full customer journey.
• Embed audience thinking into planning and activation workflows.

Skills

Audience analytics

Data strategy

Segmentation

Profiling

Identity resolution

First-party data

CRM data

CDP data

Acxiom data

Programmatic activation

Cross-functional collaboration

Attention to detail

Communication

Tools

Acxiom data

CDP platforms

Identity resolution tools

Programmatic platforms

Job description

Omnicom Media is seeking a Manager, Audience Analytics in London to lead hands-on audience data work for the Mercedes‑Benz account. You will operationalise audience strategy from data organisation to activation and reporting, collaborating with client and agency teams to embed audience thinking into everyday planning and activation workflows.

You will drive insights, oversee data governance, and work with cross-functional teams to translate data into measurable outcomes, while maintaining high