Audience Analytics Manager | Data-Driven Marketing

Adelphi Group; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Omnicom Media is recruiting a Manager, Audience Analytics (Mercedes-Benz) in London to lead an audience-first approach across planning, activation and measurement. You will operationalise audience strategy from data organisation to activation and performance reporting, ensuring data translates into actionable outcomes.

The role focuses on delivering end-to-end audience insights, profiling and strategy across the funnel, collaborating with strategy, planning and activation teams, with strong

Qualifications

• Experience in audience analytics, data strategy, or digital/media analytics roles.
• Strong hands-on experience with segmentation, profiling and audience strategy execution.
• Working knowledge of first‑party data ecosystems, CRM data, CDPs and identity resolution.
• Experience leveraging third‑party datasets in media planning and activation.

Responsibilities

• Structure, organise and maximise the value of first and third‑party data.
• Translate objectives into practical audience definitions and segment strategies.
• Expand audience marketplace strategies to convert user interaction into sales.
• Develop audience insights and profiling to inform campaign optimisation.
• Map audiences across the full customer journey and embed audience thinking into planning processes.
• Translate audiences into platform-specific executions and oversee governance of activation.

Skills

audience analytics

data strategy

segmentation

profiling

identity resolution

communication

team management

governance

Tools

CRM data ecosystems

CDPs

first‑party data

Job description

Omnicom Media is recruiting a Manager, Audience Analytics (Mercedes-Benz) in London to lead an audience-first approach across planning, activation and measurement. You will operationalise audience strategy from data organisation to activation and performance reporting, ensuring data translates into actionable outcomes.

The role focuses on delivering end-to-end audience insights, profiling and strategy across the funnel, collaborating with strategy, planning and activation teams, with strong