General Sales Manager

Adam Curtis Specialist Automotive Recruitment Consultancy Ltd; England; On-site; GBP 45,000 - 50,000; Full time

Job summary

A leading automotive recruitment firm is seeking a General Sales Manager for their dealership in Heathrow. The role demands maximising sales performance, leading a motivated team, and delivering exceptional customer service. Candidates should have a minimum of 2 years' experience in a franchise environment with proven results. This opportunity offers a competitive salary plus considerable OTE, with the chance to make a significant impact on sales performance.

Benefits

Competitive base salary

Significant OTE potential

Stable, motivated sales team

Qualifications

• Minimum 2 years’ experience as a General Sales Manager in a main dealer.
• Strong track record of delivering results in a high-volume, franchise environment.
• Proven ability to coach, mentor and manage a successful sales team.
• Excellent IT and organisational skills.

Responsibilities

• Maximise sales performance and customer satisfaction.
• Lead, motivate, and inspire the sales team to exceed targets.
• Implement effective sales processes and coaching strategies.
• Monitor and manage KPIs and performance metrics.

Skills

Sales management

Team leadership

Commercial awareness

Coaching and mentoring

Customer service

Job description

General Sales Manager – Main Dealership

Heathrow
£45,000–£50,000 basic | £90,000–£95,000+ OTE
Permanent | Full Time | Monday–Saturday (day off in the week)

We are recruiting on behalf of a well-established main dealer group in Heathrow, seeking an experienced General Sales Manager to lead the site, elevate performance, and drive the sales operation to the next level.

If you are a proven GSM with a strong track record in a busy franchise dealership, this is an opportunity to take full ownership of a high-potential sales department and deliver exceptional results.

The Role

As General Sales Manager, you’ll be responsible for maximising new and used car sales, driving profitability, and ensuring an outstanding customer experience. You will lead a well-structured team consisting of:

• 6 Sales Executives
• 1 Sales Controller
• 1 Business Manager

Your leadership, commercial acumen, and ability to motivate others will be key to continuing and improving the site’s success.

Key Duties & Responsibilities

• Maximise sales performance, profitability, F&I penetration, and customer satisfaction
• Lead, motivate and inspire the sales team to exceed targets and achieve high conversion rates
• Implement effective sales processes, coaching and development strategies
• Maintain excellent stock levels and used car policies to optimise performance
• Drive a customer-first culture across the department
• Monitor and manage KPIs, performance metrics, and operational standards
• Ensure smooth relationships with internal stakeholders and manufacturer partners
• Maintain high showroom standards and ensure compliance with brand expectations

Your Background & Skills

To be successful, you will need:

• Minimum 2 years’ experience as a General Sales Manager in a main dealer
• A strong track record of delivering results in a high-volume, franchise environment
• Proven ability to coach, mentor and manage a successful sales team
• Strong commercial understanding of dealership operations and modern retailing
• Excellent IT and organisational skills
• Ability to thrive under pressure in a fast-paced sales environment

Why Apply?

• £45k–£50k basic salary
• £90k–£95k+ realistic OTE
• Lead a stable, motivated sales team
• Strong brand, strong footfall, strong earning potential
• Opportunity to make a significant commercial impact

For further details on this General Sales Manager role and other motor trade opportunities, please submit your CV to Stacey Hunt at ACS Automotive Recruitment Consultancy.