GA4 Analytics & UX Insights Specialist

Reed; Swindon; Hybrid; GBP 33,000 - 34,000; Full time

Job summary

Reed is recruiting a Digital Analytics & UX Specialist focused on GA4 to analyse website performance and user journeys within a hybrid Swindon-based role. You will produce dashboards, translate insights into actionable recommendations, and support UX research and testing as part of a cross-functional team.

The role emphasises hands-on GA4 usage, clear stakeholder communication, and collaboration across UX, development, and marketing to drive continuous digital improvement.

Qualifications

• Hands-on GA4 experience to analyse website performance and user journeys.
• Ability to create dashboards and stakeholder reports.
• Strong analytical and problem-solving skills.
• Experience communicating insights to technical and non-technical audiences.
• Experience working within multidisciplinary digital teams.

Responsibilities

• Analyse website performance and user behaviour using GA4.
• Identify customer journey issues, trends and drop-off points.
• Create dashboards, reports and visualisations for stakeholders.
• Define and measure key digital performance metrics.
• Translate data into clear recommendations and insights.
• Support UX research activities including usability testing and user interviews.
• Assist with website experimentation and A/B testing.
• Work closely with UX, Development, Marketing and Communications teams.
• Support colleagues in making effective use of analytics data.

Skills

GA4 experience

Dashboards creation

Analytics & problem solving

Stakeholder communication

Multidisciplinary teams experience

Tools

GA4

Google Tag Manager

Job description

Reed is recruiting a Digital Analytics & UX Specialist focused on GA4 to analyse website performance and user journeys within a hybrid Swindon-based role. You will produce dashboards, translate insights into actionable recommendations, and support UX research and testing as part of a cross-functional team.

The role emphasises hands-on GA4 usage, clear stakeholder communication, and collaboration across UX, development, and marketing to drive continuous digital improvement.