UX Data Analyst for Digital Transformation (Hybrid)

Reed Specialist Recruitment; Swindon; Hybrid; GBP 33,000 - 34,000; Full time

Benefits offered by this job

Pension scheme

28 days annual leave

Corporate discounts

Learning and development opportunities

Job summary

REED Marketing & Creative is partnering with a heritage and public sector organisation to recruit a Data Analyst (UX) in Swindon. The role focuses on turning user data into evidence-based decisions to improve journeys and inform product development across a diverse digital estate.

You will work within a multidisciplinary team to collect and interpret analytics, develop dashboards, and ensure accessibility compliance while shaping long-term digital strategy through data-driven insight.

Qualifications

• Experience configuring analytics tracking for digital products or services.
• Ability to interpret data and provide actionable insights.
• Experience creating reports, dashboards and data visualisations.

Responsibilities

• Configure and manage analytics tracking across digital platforms.
• Define, implement and measure key UX and product performance metrics.
• Analyse user behaviour data and translate findings into actionable recommendations.
• Develop clear reports, dashboards and visualisations for stakeholders.
• Monitor digital product performance and user engagement.
• Measure and support compliance with accessibility standards (WCAG).
• Collaborate with multidisciplinary teams including UX, Design, Development, Marketing and Communications.
• Support colleagues in understanding and using analytical data.

Skills

Analytical skills

Data storytelling

Cross-functional collaboration

Communication of findings

UX analytics understanding

Tools

GA4

Google Tag Manager

Job description

REED Marketing & Creative is partnering with a heritage and public sector organisation to recruit a Data Analyst (UX) in Swindon. The role focuses on turning user data into evidence-based decisions to improve journeys and inform product development across a diverse digital estate.

You will work within a multidisciplinary team to collect and interpret analytics, develop dashboards, and ensure accessibility compliance while shaping long-term digital strategy through data-driven insight.