Data Analyst (UX)

Reed Specialist Recruitment; Swindon; Hybrid; GBP 33,000 - 34,000; Full time

Benefits offered by this job

Pension scheme

28 days annual leave

Corporate discounts

Learning and development opportunities

Job summary

REED Marketing & Creative is partnering with a heritage and public sector organisation to recruit a Data Analyst (UX) in Swindon. The role focuses on turning user data into evidence-based decisions to improve journeys and inform product development across a diverse digital estate.

You will work within a multidisciplinary team to collect and interpret analytics, develop dashboards, and ensure accessibility compliance while shaping long-term digital strategy through data-driven insight.

Qualifications

• Experience configuring analytics tracking for digital products or services.
• Ability to interpret data and provide actionable insights.
• Experience creating reports, dashboards and data visualisations.

Responsibilities

• Configure and manage analytics tracking across digital platforms.
• Define, implement and measure key UX and product performance metrics.
• Analyse user behaviour data and translate findings into actionable recommendations.
• Develop clear reports, dashboards and visualisations for stakeholders.
• Monitor digital product performance and user engagement.
• Measure and support compliance with accessibility standards (WCAG).
• Collaborate with multidisciplinary teams including UX, Design, Development, Marketing and Communications.
• Support colleagues in understanding and using analytical data.

Skills

Analytical skills

Data storytelling

Cross-functional collaboration

Communication of findings

UX analytics understanding

Tools

GA4

Google Tag Manager

Job description

Data Analyst (UX)

Location: Swindon (Hybrid, 2-3 days per week in the office)

Salary: £32,500 - £33,800

Job Type: Fixed Term Contract until March 2029, Full Time (36 hours per week)

REED Marketing & Creative are pleased to be partnering with a nationally recognised heritage and public sector organisation to recruit a Data Analyst (UX) for a major funded digital transformation project. This is an exciting opportunity to play a key role in shaping digital experiences through data-driven insight, helping to improve user journeys and inform product development across a diverse digital estate.

The Role

As Data Analyst (UX), you will be part of a collaborative digital team, working closely with UX specialists, developers, designers, marketing and communications professionals. You'll be responsible for gathering, interpreting and communicating user data to drive evidence-based decision making, ensuring digital products and services continue to evolve in line with user needs.

This fixed-term position offers the opportunity to contribute to a long-term funded programme through to March 2029, providing visibility, stability and meaningful project work.

Key Responsibilities

• Configure and manage analytics tracking across digital platforms
• Define, implement and measure key UX and product performance metrics
• Analyse user behaviour data and translate findings into actionable recommendations
• Develop clear reports, dashboards and visualisations for stakeholders
• Monitor digital product performance and user engagement
• Measure and support compliance with accessibility standards
• Work collaboratively with multidisciplinary teams including UX, Design, Development, Marketing and Communications
• Support colleagues in understanding and making effective use of analytical data
• Provide insight that helps shape product strategy and continuous improvement initiatives

Experience & Skills required

• Experience configuring analytics tracking and reporting for digital products and services
• Strong analytical skills with the ability to interpret data and provide actionable insights
• Experience creating reports, dashboards and data visualisations
• Proficiency with tools such as Google Analytics 4 (GA4), Google Tag Manager, or similar analytics platforms
• Experience working within multidisciplinary digital teams
• Knowledge of WCAG 2.2 AA accessibility standards
• Experience supporting or contributing to UX research activities
• Ability to communicate complex findings clearly to both technical and non-technical audiences
• Experience coaching or upskilling colleagues in the use of analytics data would be advantageous

Benefits

• Competitive defined benefit pension scheme with substantial employer contributions.
• 28 days annual leave plus public holidays.
• Corporate discount schemes.
• Learning and development opportunities.

Closing date: 17th November 2026