Digital Analytics & UX Specialist (GA4)

Reed; Swindon; Hybrid; GBP 33,000 - 34,000; Full time

Job summary

Reed is recruiting a Digital Analytics & UX Specialist focused on GA4 to analyse website performance and user journeys within a hybrid Swindon-based role. You will produce dashboards, translate insights into actionable recommendations, and support UX research and testing as part of a cross-functional team.

The role emphasises hands-on GA4 usage, clear stakeholder communication, and collaboration across UX, development, and marketing to drive continuous digital improvement.

Qualifications

• Hands-on GA4 experience to analyse website performance and user journeys.
• Ability to create dashboards and stakeholder reports.
• Strong analytical and problem-solving skills.
• Experience communicating insights to technical and non-technical audiences.
• Experience working within multidisciplinary digital teams.

Responsibilities

• Analyse website performance and user behaviour using GA4.
• Identify customer journey issues, trends and drop-off points.
• Create dashboards, reports and visualisations for stakeholders.
• Define and measure key digital performance metrics.
• Translate data into clear recommendations and insights.
• Support UX research activities including usability testing and user interviews.
• Assist with website experimentation and A/B testing.
• Work closely with UX, Development, Marketing and Communications teams.
• Support colleagues in making effective use of analytics data.

Skills

GA4 experience

Dashboards creation

Analytics & problem solving

Stakeholder communication

Multidisciplinary teams experience

Tools

GA4

Google Tag Manager

Job description

Digital Analytics & UX Specialist (GA4)

Location: Swindon (Hybrid, typically one day per week/fortnight in the office)
Salary: £32,500 - £33,800
Contract: Fixed Term until March 2029 Full Time (36 hours)

REED Marketing & Creative are partnering with a nationally recognised heritage organisation to recruit a Digital Analytics & UX Specialist for a major digital transformation programme.

This role is focused on using Google Analytics 4 (GA4) and other digital insight tools to understand website performance, analyse user behaviour, identify journey drop-offs and provide actionable recommendations that improve user experience and digital services.

Please Note: We are specifically seeking candidates with hands‑on experience using Google Analytics 4 (GA4) to analyse website performance, customer journeys and user behaviour.

The Role

Working within a specialist UX team alongside UX Designers and key stakeholders across the organisation, you will use digital analytics and user insights to support evidence‑based decision making and continuous improvement across a diverse digital estate.

Key Responsibilities

• Analyse website performance and user behaviour using GA4


• Identify customer journey issues, trends and drop‑off points


• Create dashboards, reports and visualisations for stakeholders


• Define and measure key digital performance metrics


• Translate data into clear recommendations and insights


• Support UX research activities including usability testing and user interviews


• Assist with website experimentation and A/B testing


• Work closely with UX, Development, Marketing and Communications teams


• Support colleagues in making effective use of analytics data


• Contribute to accessibility and digital experience improvements

Skills & Experience

Essential

• Strong hands‑on experience using Google Analytics 4 (GA4)


• Experience creating dashboards and stakeholder reports


• Ability to analyse user journeys and website performance data


• Strong analytical and problem‑solving skills
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• Experience communicating insights to technical and non‑technical audiences


• Experience working within multidisciplinary digital teams

Desirable

• Familiarity with Google Tag Manager


• UX research or usability testing experience


• Knowledge of digital accessibility and WCAG guidelines


• Experience with A/B testing or digital optimisation
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• Experience supporting colleagues with analytics tools and reporting

Benefits

Benefits include: Competitive defined benefit pension scheme with substantial employer contributions, 28 days annual leave plus public holidays, corporate discount schemes, learning and development opportunities.

Closing date: 17th November 2026