UX-Driven Digital Analytics Specialist (Hybrid)

Reed Specialist Recruitment

Swindon

Hybrid

GBP 33,000 - 34,000

Full time

4 days ago

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Benefits offered by this job

Pension scheme

28 days leave

Discount schemes

Learning & development

Job summary

Reed Marketing & Creative partners with a nationally recognised heritage and public sector organisation to recruit a Digital Analytics & UX Specialist for a major funded digital transformation project. You will shape digital experiences through data-driven insight, improving user journeys and informing product development across a diverse digital estate.

The role focuses on analytics, user behaviour analysis, UX research, and GA4/GTM.

Qualifications

Experience configuring analytics tracking and reporting for digital products and services.
Strong analytical skills with the ability to interpret data and provide actionable insights.
Experience creating reports, dashboards and data visualisations.
Proficiency with GA4, GTM or similar analytics platforms.

Responsibilities

Configure and manage analytics tracking across digital platforms.
Define, implement and measure key UX and product performance metrics.
Analyse user behaviour data and translate findings into actionable recommendations.
Develop clear reports, dashboards and visualisations for stakeholders.
Monitor digital product performance and user engagement.
Ensure accessibility compliance with WCAG 2.2 AA standards.
Collaborate with multidisciplinary teams including UX, Design, Development, Marketing and Communications.
Support colleagues in understanding and making effective use of analytical data.
Provide insight that helps shape product strategy and continuous improvement initiatives.