Digital Analytics & UX Specialist

Reed Specialist Recruitment; Swindon; Hybrid; GBP 33,000 - 34,000; Full time

Benefits offered by this job

Pension scheme

28 days leave

Discount schemes

Learning & development

Job summary

Reed Marketing & Creative partners with a nationally recognised heritage and public sector organisation to recruit a Digital Analytics & UX Specialist for a major funded digital transformation project. You will shape digital experiences through data-driven insight, improving user journeys and informing product development across a diverse digital estate.

The role focuses on analytics, user behaviour analysis, UX research, and GA4/GTM.

Qualifications

• Experience configuring analytics tracking and reporting for digital products and services.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Experience creating reports, dashboards and data visualisations.
• Proficiency with GA4, GTM or similar analytics platforms.

Responsibilities

• Configure and manage analytics tracking across digital platforms.
• Define, implement and measure key UX and product performance metrics.
• Analyse user behaviour data and translate findings into actionable recommendations.
• Develop clear reports, dashboards and visualisations for stakeholders.
• Monitor digital product performance and user engagement.
• Ensure accessibility compliance with WCAG 2.2 AA standards.
• Collaborate with multidisciplinary teams including UX, Design, Development, Marketing and Communications.
• Support colleagues in understanding and making effective use of analytical data.
• Provide insight that helps shape product strategy and continuous improvement initiatives.

Skills

GA4

Google Tag Manager

Analytics reporting

Data visualization

WCAG 2.2 AA

UX research

Multidisciplinary teamwork

Communicating insights

Tools

GA4

Google Tag Manager

Job description

Digital Analytics & UX Specialist

Location: Swindon (Hybrid, 2-3 days per week in the office)

Salary: £32,500 - £33,800

Job Type: Fixed Term Contract until March 2029, Full Time (36 hours per week)

REED Marketing & Creative are pleased to be partnering with a nationally recognised heritage and public sector organisation to recruit a Digital Analytics & UX Specialist for a major funded digital transformation project. This is an exciting opportunity to play a key role in shaping digital experiences through data-driven insight, helping to improve user journeys and inform product development across a diverse digital estate.

Please note: this is not a traditional Data Analyst position. We are specifically seeking someone with experience in digital analytics, user behaviour analysis, UX research and tools such as Google Analytics 4 (GA4) and Google Tag Manager. Applicants whose experience is focused solely on SQL, Python, data engineering or business intelligence will not be suitable for this opportunity.

The Role

As Digital Analytics & UX Specialist, you will be part of a collaborative digital team, working closely with UX specialists, developers, designers, marketing and communications professionals. You'll be responsible for gathering, interpreting and communicating user data to drive evidence-based decision making, ensuring digital products and services continue to evolve in line with user needs.

This fixed-term position offers the opportunity to contribute to a long-term funded programme through to March 2029, providing visibility, stability and meaningful project work.

Key Responsibilities

• Configure and manage analytics tracking across digital platforms
• Define, implement and measure key UX and product performance metrics
• Analyse user behaviour data and translate findings into actionable recommendations
• Develop clear reports, dashboards and visualisations for stakeholders
• Monitor digital product performance and user engagement
• Measure and support compliance with accessibility standards
• Work collaboratively with multidisciplinary teams including UX, Design, Development, Marketing and Communications
• Support colleagues in understanding and making effective use of analytical data
• Provide insight that helps shape product strategy and continuous improvement initiatives

Experience & Skills required

• Experience configuring analytics tracking and reporting for digital products and services
• Strong analytical skills with the ability to interpret data and provide actionable insights
• Experience creating reports, dashboards and data visualisations
• Proficiency with tools such as Google Analytics 4 (GA4), Google Tag Manager, or similar analytics platforms
• Experience working within multidisciplinary digital teams
• Knowledge of WCAG 2.2 AA accessibility standards
• Experience supporting or contributing to UX research activities
• Ability to communicate complex findings clearly to both technical and non-technical audiences
• Experience coaching or upskilling colleagues in the use of analytics data would be advantageous

Benefits include

• Competitive defined benefit pension scheme with substantial employer contributions
• 28 days annual leave plus public holidays
• Corporate discount schemes
• Learning and development opportunities

Closing date: 17th November 2026