Senior Web Analytics Lead - GA4, CRO & Insights

Zuto; Manchester; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Career progression

Training & development

Wellbeing support

Job summary

Zuto in Manchester City Centre is seeking a Senior Web Analyst to own digital analytics end-to-end, act as GA4 expert, and translate data into actionable insights. You’ll collaborate across teams to improve marketing performance and identify growth opportunities.

The role focuses on building dashboards, analysing customer journeys, and supporting CRO initiatives with strong GA4, BigQuery, SQL and visualization skills. On-site in Manchester with a data-driven culture.

Qualifications

• At least 2 years' experience in a Marketing, Digital or Web Analyst role.
• Advanced experience with GA4 and BigQuery.
• Strong knowledge of attribution and marketing effectiveness.
• Experience building dashboards and visualising data.
• Strong Excel skills and attention to detail.

Responsibilities

• Own our digital analytics end-to-end and act as GA4 expert.
• Investigate customer behaviour to uncover trends and friction.
• Build dashboards and reporting turning data into insights.
• Collaborate with acquisition teams to understand performance and growth opportunities.
• Support testing and CRO strategy to drive experimentation-led culture.
• Develop attribution to understand the full customer journey across channels.
• Utilise GA4, BigQuery and other data tools to improve reporting and accuracy.

Skills

GA4

BigQuery

CRO

Dashboards

Excel

Tableau

SQL

GTM

Tools

GTM

Tableau

SQL

Job description

Zuto in Manchester City Centre is seeking a Senior Web Analyst to own digital analytics end-to-end, act as GA4 expert, and translate data into actionable insights. You’ll collaborate across teams to improve marketing performance and identify growth opportunities.

The role focuses on building dashboards, analysing customer journeys, and supporting CRO initiatives with strong GA4, BigQuery, SQL and visualization skills. On-site in Manchester with a data-driven culture.