Hybrid Junior Web Analytics Specialist

William Reed Ltd; Brighton; Hybrid; GBP 24,000 - 32,000; Full time

Benefits offered by this job

Generous annual leave

Long service holiday reward

Holiday purchase scheme

MeDay

Volunteering day

Hybrid and agile working

Enhanced pension contributions

Life assurance

Group Income Protection

Family-friendly policies

Health and wellbeing support

Equity, Diversity and Inclusion

Cycle to Work scheme

Electric Car scheme

Job summary

William Reed Ltd in Brighton is seeking a Junior Web Analyst to help teams understand website performance and user behaviour through web analytics. You will produce regular reporting, support data-driven decision making, and grow your skills in measurement platforms while collaborating with marketing and product teams.

You'll gain hands-on experience with GA4, Adobe Analytics and other tools, develop dashboards, and contribute to data quality and insights across a diverse portfolio of brands.

Qualifications

• Familiarity with at least one web analytics platform (GA4, Adobe Analytics or Piano Analytics)
• Understanding of web analytics principles and audience behaviour
• Strong numerical, analytical and logical thinking
• Ability to communicate findings to technical and non-technical audiences
• Attention to detail and data quality
• Interest in building a career in digital analytics

Responsibilities

• Producing regular reporting and insights to help stakeholders understand website performance, audience behaviour and marketing effectiveness
• Acting as a day‑to‑day point of contact for analytics queries, helping colleagues interpret data and answer business questions
• Creating and maintaining reports, dashboards, audience segments and performance metrics within web analytics platforms such as Google Analytics (GA4), Adobe Analytics and Piano Analytics
• Investigating web analytics, tracking and measurement issues, identifying root causes and supporting their resolution with relevant teams
• Collaborating with stakeholders across the business to understand reporting requirements and deliver meaningful insights that inform decision‑making
• Supporting the accuracy, quality and continuous improvement of web analytics, tracking and measurement practices, including data quality checks and validation

Skills

Web analytics

Reporting & dashboards

Data analysis

Stakeholder communication

Attention to detail

Numerical/analytical thinking

GA4 familiarity

Google Tag Manager exposure

Tools

GA4

Adobe Analytics

Piano Analytics

Google Tag Manager

Job description

William Reed Ltd in Brighton is seeking a Junior Web Analyst to help teams understand website performance and user behaviour through web analytics. You will produce regular reporting, support data-driven decision making, and grow your skills in measurement platforms while collaborating with marketing and product teams.

You'll gain hands-on experience with GA4, Adobe Analytics and other tools, develop dashboards, and contribute to data quality and insights across a diverse portfolio of brands.