Junior Web Analyst: Insights, Dashboards & GA4

William Reed; Brighton; Hybrid; GBP 22,000 - 28,000; Full time

Benefits offered by this job

Generous annual leave

Long service holiday reward

Hybrid and agile working

Enhanced pension contributions

Life assurance

Group Income Protection

Health and wellbeing support

Job summary

William Reed in Brighton is seeking a Junior Web Analyst to help colleagues make data‑driven decisions by analysing website performance, audience behaviour and marketing data. You will produce reporting and insights across a portfolio of digital brands, turning data into actionable recommendations.

The role is hands‑on with analytics platforms; you’ll build expertise in measurement, audience analysis and reporting while collaborating with multiple teams to deliver meaningful insights and impact.

Qualifications

• A genuine interest in web analytics, digital measurement and using data to solve problems.
• Familiarity with at least one web analytics platform such as GA4, Adobe Analytics, Piano Analytics or similar.
• Understanding of web analytics principles, website measurement and audience behaviour with willingness to develop further.
• Strong numerical, analytical and logical thinking; ability to identify trends from data.
• Ability to interpret web performance and audience data and communicate findings clearly.
• Excellent attention to detail and ability to work with stakeholders across teams.

Responsibilities

• Producing regular reporting and insights to help stakeholders understand website performance, audience behaviour and marketing effectiveness.
• Acting as a day‑to‑day point of contact for analytics queries, helping colleagues interpret data and answer business questions.
• Creating and maintaining reports, dashboards, audience segments and performance metrics in analytics platforms.
• Investigating tracking and measurement issues, identifying root causes and supporting resolution with relevant teams.
• Collaborating with stakeholders across the business to understand reporting requirements and deliver insights.
• Supporting data quality checks and continuous improvement of analytics practices.

Skills

Web analytics

GA4

Adobe Analytics

Piano Analytics

Data analysis

Stakeholder comms

Tools

GA4

Adobe Analytics

Piano Analytics

Google Tag Manager

Job description

William Reed in Brighton is seeking a Junior Web Analyst to help colleagues make data‑driven decisions by analysing website performance, audience behaviour and marketing data. You will produce reporting and insights across a portfolio of digital brands, turning data into actionable recommendations.

The role is hands‑on with analytics platforms; you’ll build expertise in measurement, audience analysis and reporting while collaborating with multiple teams to deliver meaningful insights and impact.