Franchise Hotel - Director of Sales

Intercontinental Hotels Group; London; On-site; GBP 65,000 - 85,000; Full time

Job summary

A leading hotel management company in London is seeking a Director of Sales to lead all commercial sales activities. The role involves driving revenue, developing strategic sales plans, and managing a motivated sales team. Candidates should have proven experience in sales leadership within the hospitality sector. This position offers competitive compensation and a dynamic working environment.

Benefits

Competitive salary

Hotel performance-related bonus

Opportunities for professional development

Qualifications

• Proven experience in a senior sales leadership role within the hospitality sector.
• Demonstrable success in managing multi-segment sales portfolios.
• Strong leadership and people management skills.

Responsibilities

• Develop and execute a comprehensive sales strategy.
• Identify new business opportunities and drive proactive business development.
• Build and maintain relationships with key accounts and partners.

Skills

Sales leadership

Client engagement

Team management

Market analysis

Negotiation

Job description

Overview

As Director of Sales at the Holiday Inn Shepperton you will lead all commercial sales activities across key market segments including Corporate Transient, MICE, Groups, and Leisure. This is a highly proactive and client-facing role, responsible for driving top-line revenue, developing strategic sales plans, and cultivating strong client relationships. The Director of Sales will lead a motivated team, including the Groups, Meetings & Events team and the Proactive Sales Manager, to ensure consistent performance and growth across all channels. [daytoday], Strategic Sales Leadership

Responsibilities

• Develop and execute a comprehensive sales strategy across all revenue-influencing segments (Corporate, MICE, Group, and Leisure).
• Identify new business opportunities and drive proactive business development.
• Analyse market trends and competitor activity to ensure the hotel remains competitive and agile.
• Work closely with the IHG Key Account Team maximising all relevant opportunities from all segments.
• Ensure account production is kept up to date and reviewed with the team on a regular basis.
• Develop new and existing account base for Storyboard.
• Social Media and content: liaise with marketing company, provide content of events to showcase and promote the hotel overall.
• Work with Social Media company to update the various channels to drive Storyboard Web traffic and engagement.
• Be fully engaged with Storyboard strategy: Promoting live events, outdoor space focus Live events calendar reminders, Local attractions / travel links, Event space, Wedding showcase, local wakes, proms and Charity events.
• Ensure hotel commercial plan is actively completed.
• Maintain a strong position within the market - RGI target.
• Team Management: Lead, mentor, and motivate the Groups, Meetings & Events team and the Proactive Sales Manager. Set clear performance goals, monitor KPIs, and conduct regular performance reviews. Foster a results-driven, collaborative team culture.
• Client Engagement: Act as the face of the hotel's sales operation - build and maintain strong relationships with key accounts, partners, and event planners. Represent the hotel at trade shows, networking events, and client presentations. Personally manage high-value accounts and oversee key contract negotiations.
• Commercial Execution: Collaborate closely with Revenue Management, Marketing, and Operations to align sales efforts with overall business objectives. Work with the General Manager and Management Company to report on performance, forecast revenue, and drive strategic initiatives. Deliver accurate reporting, sales projections, and competitive analysis to stakeholders.

Qualifications

• Proven experience in a senior sales leadership role within the hospitality sector.
• Demonstrable success in managing multi-segment sales portfolios, particularly Corporate, MICE, and Group business.
• Strong leadership and people management skills with the ability to inspire and develop a high-performing team.
• Excellent communication, negotiation, and interpersonal skills.
• Highly motivated, proactive, and client-centric approach.
• Knowledge of the local market and strong industry connections is an advantage.

Benefits

• We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life.
• We welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. We are an equal opportunity employer and offer opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives. So, join us and you'll become part of our hotel family.
• A dynamic and supportive working environment at one of the region's most established hotels.
• Competitive salary and hotel performance-related bonus.
• Opportunities for professional development and career advancement within a leading hotel management company.