Founder Marketer

Up World; Greater London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading renovation services company in Greater London is seeking a performance-driven marketing professional to take ownership of effective revenue generation strategies. The ideal candidate will excel in managing paid acquisition efforts while enhancing brand trust through strategic marketing initiatives. You will work closely with key stakeholders to drive business growth through data analysis and continuous improvement in lead quality, building a lasting brand presence. This role offers the chance to influence real commercial outcomes and customer experiences.

Qualifications

• Experience in services or trust-led industries.
• Strong grasp of ICP-led marketing.
• Commercially literate with a focus on ROI.

Responsibilities

• Own paid acquisition across Meta and Google.
• Elevate brand through ads and content.
• Ensure leads are warm and qualified.

Skills

Performance marketing

CRM execution

Data-driven decision making

Creative problem-solving

Strong copywriting

Job description

Overview

Our client is on a mission to reinvent renovation in London - replacing stress, fear, and confusion with clarity, support, and trust.

Renovation is one of the most emotionally and financially intense moments in someone’s life. Today, it’s broken. We’re fixing it.

We’re the only company offering free, expert-backed guidance throughout the renovation journey. As we grow, strong performance marketing and a trusted brand are central to delivering warm, high-quality inbound demand and long-term growth.

The role & opportunity

This is a revenue-first, execution-led marketing role.

You’ll be both the thinker and the doer, owning hands-on delivery across performance marketing, CRM, content and brand execution, while working alongside the Founder and a fractional strategist (1 day/week) in a higher-level direction.

We already have a clear view of the strategy we want to pursue. Your job is to execute it brilliantly, improve it with data, and make it work commercially.

For the first 6 months, success is defined primarily by revenue performance, particularly through Meta, while laying the foundations to reduce reliance on paid social over time.

First 6-month priorities

1. Improve Meta performance and ROI

   • Sharpen ICP targeting and funnel quality

   • Raise creative and briefing standards so ads feel aspirational and on-brand

   • Improve landing pages and conversion paths

2. Build the foundations for lower paid reliance

   • CRM segmentation and post-job nurturing

   • Referral mechanics and incentives

   • Hyper-local London (M25) marketing initiatives

3. Ensure leads are warm, qualified, and trust-led

   • Align brand, messaging and performance activity to attract the right customers, not just more customers

What you’ll own

Performance & revenue execution (core focus)

• Own paid acquisition across Meta and Google (hands-on)

• Brief, test and iterate creative that balances performance with brand trust

• Improve funnel performance from ad → landing page → enquiry

• Work closely with product/sales to improve lead quality and conversion

Brand Execution (in service of performance and customer service)

• Apply and elevate the brand through ads, landing pages, CRM and content

• Ensure all outbound and inbound comms build trust and feel aspirational

• Translate long customer journeys into clear, reassuring storytelling

CRM, referrals & lifecycle marketing

• Own CRM execution, segmentation and post-job nurturing

• Turn high customer satisfaction (4.9 Trustpilot) into referrals and repeat advocacy

• Design and run a referral scheme with medium to long-term impact

Data & reporting

• Own dashboards and performance reporting across channels

• Track what matters: revenue, ROI, CAC, lead quality and funnel performance

• Report bi-weekly to the Founder with clear insights and actions

Team & ways of working

• Line-manage and mentor a junior marketer (organic social & content support)

• Coordinate external agencies or freelancers where needed

• Stay hands-on while helping shape a scalable marketing operating rhythm

Who you are

We’re particularly excited by candidates who have:

• Experience in services, or trust-led industries (e.g. property, travel, real estate, home services)

• Worked with long consideration cycles and warm inbound leads

• A strong grasp of ICP-led marketing rather than pure DTC volume growth

Experience in renovation or property is a bonus, not a requirement.

Skills & mindset

• Performance marketer who respects and understands brand

• Strong Meta experience, but able to think beyond it

• Commercial and numbers-literate - ROI matters

• Confident executor who enjoys owning outcomes end-to-end

• Comfortable with ambiguity, but not with vagueness

• Strong copy and creative instincts, especially for trust-building

What success looks like

Within 6 months:

• Clear improvement in Meta ROI and lead quality

• Stronger, more aspirational creative and landing pages

• CRM journeys live for post-job nurturing

• Referral strategy designed and launched

Within 12 months:

• Meta ROAS moving from ~1x toward ~2.5x

• Reduced reliance on Meta as the primary growth lever

• Referrals contributing meaningfully to revenue

• Strong brand trust and recognition across London

• A scalable, execution-focused marketing function

You’ll enjoy this role if:

• You like executing more than presenting

• You enjoy improving things with data, not theory

• You care deeply about trust and customer experience

• You want real ownership and visible commercial impact

• You’re excited by building a brand that people genuinely recommend