Field Marketing Manager

Askable; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A growing user research platform is seeking a Field Marketing Manager to enhance its UK presence. This role focuses on planning and executing creative marketing programs and events that connect with enterprise leaders. You will collaborate with sales and marketing teams to drive engagement, build community, and generate pipeline impact. The ideal candidate brings over 3 years of experience in field marketing within B2B SaaS, demonstrating project management and collaboration skills. Join a dynamic culture that values creativity and teamwork.

Benefits

Competitive Salary

Extra 15 days of paid annual leave

Daily breakfast

Opportunities for international travel

Qualifications

• 3+ years in field marketing or demand generation within B2B SaaS.
• Experience designing distinctive and impactful events.
• Strong attention to detail and project management skills.

Responsibilities

• Plan and execute field marketing strategy for the UK market.
• Deliver in-person events and virtual programs.
• Collaborate with sales to ensure alignment on targets.

Skills

Field marketing experience

Event marketing

Project management

Community building

Collaboration skills

Tools

Salesforce

HubSpot

Webinar platforms

Job description

🇬🇧 Heads up! This role is based 100% in-person from our office in Shoreditch, London. 🇬🇧

About Askable

Hey, we’re Askable - the world’s most loved user research platform. Loved by whom you ask? Deliveroo, Tesco, Pizza Hut, BBC, Mastercard and hundreds more. Not bad right?

Askable has been changing the game in research and insights since 2017. Although we spent our first five years living the bootstrapped life, we’ve recently secured a significant venture capital round to, well, scale up.

Headquartered in Brisbane, and with operations now spanning Australia, the UK, and the US, we’re looking to bring on the right people to help us get to the next level.

About the role

We're looking for a Field Marketing Manager to plan and execute marketing programs that build pipeline, deepen customer relationships, and grow Askable's presence in the UK.

You’ll work closely with our global marketing team to shape strategy, then own execution on the ground. Events will be your primary channel — but not the predictable kind. You’ll design experiences that enterprise product and UX leaders actually want to attend: intimate dinners, sharp roundtables, creative activations that reflect how Askable thinks. No lanyards-and-lukewarm-coffee energy.

Beyond events, you’ll build and nurture our community of practitioners, run webinars that genuinely add value, and capture customer stories that fuel our marketing engine. You’ll partner with sales to ensure every program contributes to pipeline — and with marketing and design to keep everything unmistakably on-brand.

This role blends strategic input with hands‑on execution. You’ll help shape the plan, then roll up your sleeves and make it happen.

What you’ll do

• Partner with the global marketing team to plan and execute field marketing strategy for the UK market
• Plan and deliver a mix of in‑person events, from executive dinners and customer roundtables to creative activations
• Design and run virtual programs including webinars, workshops, and online community touchpoints
• Identify, nurture, and empower community ambassadors and advocates to run their own Askable‑branded events, extending our reach through people who genuinely love what we do
• Partner with sales to align on targets, accelerate deals, and ensure strong follow‑through from every program
• Source and develop customer stories, working with customers and internal teams to capture compelling proof points
• Build strategic partnerships with complementary brands to co‑create experiences and extend reach
• Create repeatable systems and processes for planning, execution, and follow‑up, without sacrificing creativity
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• Track performance through clear metrics: registrations, attendance, engagement, pipeline impact, and program ROI
• Collaborate with marketing and design to ensure all programs align with brand, campaign, and community goals

Skills and experience you’ll bring

• 3+ years in field marketing, event marketing, or demand generation within B2B SaaS (not consumer events, weddings, or festivals)
• A marketing‑first mindset: you understand how events and community programs contribute to pipeline across the full funnel
• Experience designing programs that stand out, creative, brand‑led experiences that people actually talk about
• Strong collaboration skills and experience partnering with sales, marketing, and customer‑facing teams
• Ability to identify and nurture community voices, turning attendees into advocates
• Excellent project management skills and attention to detail
• Experience with marketing automation, CRM (Salesforce or HubSpot), and webinar platforms
• Understanding of lead capture, attribution, and event funnel performance
• Confident communicator who can build relationships with customers, partners, and internal stakeholders

The mindset you’ll need

• Winning with your team: You’ll be proud of the individual work you do, but find winning as team ultimately more fulfilling. This includes having the emotional maturity to give and receive constructive feedback to better the team as a whole.
• Independence and curiosity: You won’t find cabinets full of step‑by‑step instructions at Askable. You’ll need to think on your feet, manage your own workflow, problem‑solve roadblocks, proactively ask questions, and take responsibility for the goals you set.
• Growth‑focused: You’ll enjoy the idea of a stretch goal and always be looking for opportunities to improve yourself, your team, and the business.
• Quick to learn: You’ll bring an ability to quickly learn and understand our product solutions and features, and keep up to date as our offerings evolve.

Our culture

Our culture drives everything we do. We live it, breathe it, and work every day to make Askable a place where people can thrive.

We believe work should be fulfilling, exciting, and meaningful.

Here, you’re not just part of a team. You’re part of a community that cares about what they’re building and how they’re building it.

In fact, we take culture so seriously that we wrote a book on it. Our Culture Book guides what we stand for, how we work, and the values that unite us—because nothing beats winning with a team you genuinely love working with.

Perks and benefits

Your excitement about the role itself is what matters most to us. Perks are just the icing on the cake—but let us share a few to whet your appetite. 🍰

• Competitive Salary
• An extra 15 days of paid annual leave (We call them Askable Days and we all take them on the same day so no one can bother you on that day)
• Breakfast on us, every day!
• Opportunities for international travel, including an epic trip to Askable HQ in Australia
• Plus more—we’ll be happy to chat about all our other perks during the interview process!

Before you go

Research shows many people (especially women and minority groups) hesitate to apply unless they meet every single requirement. At Askable, we’re committed to building diverse teams with unique perspectives. If you’re excited about this role but your experience doesn’t align perfectly, we’d still love to hear from you.