Event Marketing Executive

Discovery, Inc. (Formerly Scripps Networks Interactive); Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading media company in the United Kingdom is seeking a Marketing Specialist to develop and implement multi-channel marketing campaigns. You will collaborate with various internal teams, create marketing content, and drive audience engagement for events. The ideal candidate should possess strong marketing experience within media or publishing, excellent communication skills, and a creative mindset. This role offers a hybrid work model, allowing for both remote and in-office work.

Qualifications

• Proven experience in marketing, ideally within events or media/publishing.
• Strong understanding of digital marketing channels and tools.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines.
• Proficiency in marketing automation/event platforms.
• Familiarity with analytics tools.
• Creative mindset with a data-driven approach.

Responsibilities

• Develop and implement multi-channel marketing campaigns.
• Create compelling marketing copy for various platforms.
• Drive delegate registrations through targeted marketing.
• Track campaign performance using analytics tools.
• Collaborate with internal teams and external partners.

Skills

Proven experience in marketing

Strong understanding of digital marketing channels

Excellent written and verbal communication skills

Ability to manage multiple projects

Proficiency in marketing automation

Creative mindset with a data-driven approach

Tools

Braze

Splash

Adobe Analytics

Job description

Welcome to Warner Bros. Discovery... the stuff dreams are made of.

When we say, "the stuff dreams are made of," we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next. From brilliant creatives to technology trailblazers across the globe, WBD offers career‑defining opportunities, thoughtfully curated benefits and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your Role Accountabilities

Campaign Planning & Execution

• Develop and implement multi‑channel marketing campaigns for CNNIC events
• Coordinate with internal teams (editorial, sales, design) to align messaging and timelines
• Keep to campaign budgets and report on ROI

Content & Communications

• Create compelling marketing copy for email campaigns, websites, social media, and print
• Liaise with the events production team, sales, and partners for promotional content and assets

Event Promotion & Audience Acquisition

• Work with the Event Audience Manager to identify audience segments to optimise outreach
• Drive delegate registrations and attendance through targeted marketing strategies
• Monitor and improve performance across paid and organic channels

Analytics & Reporting

• Track campaign performance using analytics tools
• Provide post‑event reports and insights to inform future strategies

Stakeholder Management

• Collaborate with internal commercial teams at various levels, freelancers, and editorial
• Work with the sales teams to maintain strong relationships with sponsors and partners to support co‑marketing efforts

Selection Criteria

• Proven experience in marketing, ideally within events or media/publishing
• Strong understanding of digital marketing channels and tools
• Excellent written and verbal communication skills
• Ability to manage multiple projects and deadlines
• Proficiency in marketing automation/event platforms (e.g., Braze, Splash) and CRM tools
• Familiarity with analytics tools (e.g., Adobe Analytics)
• Creative mindset with a data‑driven approach to decision‑making

Hybrid Working — This role is advertised as a Hybrid work model that combines remote and in‑office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

How We Get Things Done

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.