EMEA Revenue Enablement Program Lead

Cohere; United Kingdom; Remote; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Six weeks paid vacation

Equity / stock options

Pension scheme contributions / health,

Mental health support

Education benefit

Fitness & wellness allowance

Job summary

Cohere is seeking a skilled Sales Enablement lead to bring our enablement strategy to life for our field teams across EMEA and beyond. You will own programs from design through rollout, measurement, and iteration, working with Product, Marketing, Sales Leadership, and RevOps to embed enablement into the sales lifecycle.

You will build resources, establish KPIs, and drive ROI while operationalizing MEDDPICC into everyday seller behavior and creating scalable certification paths for regional

Qualifications

• 5+ years in sales enablement, sales training, revenue operations, or related GTM role (B2B SaaS/tech preferred).
• Design and ship programs from scratch with measurable impact.
• Mastery of MEDDPICC and Command of the Message; CRM proficiency.
• AI-fluent with track record of scaling enablement using AI tools.

Responsibilities

• Lead end-to-end enablement programs from design through rollout, measurement and iteration.
• Partner with Product, Marketing, Sales Leadership, and RevOps to align GTM priorities.
• Create and curate high-impact resources (playbooks, battle cards, scripts, certification programs).
• Establish KPIs (win rates, sales cycle efficiency) and use analytics to prove ROI.
• Operationalize MEDDPICC into everyday seller behavior (deal reviews, coaching, planning).
• Build certification paths to accelerate seller productivity across regions and cultures.

Skills

MEDDPICC

CRM systems

Program design

AI tooling

Field coaching

Enterprise software sales

Communication across levels

Ambiguity tolerance

Multi-region awareness

Time-zone coordination

Leadership collaboration

Education

Bachelor’s degree or equivalent experience

Tools

Salesforce

Job description

Cohere is seeking a skilled Sales Enablement lead to bring our enablement strategy to life for our field teams across EMEA and beyond. You will own programs from design through rollout, measurement, and iteration, working with Product, Marketing, Sales Leadership, and RevOps to embed enablement into the sales lifecycle.

You will build resources, establish KPIs, and drive ROI while operationalizing MEDDPICC into everyday seller behavior and creating scalable certification paths for regional