EMEA Sales Enablement Lead (AI-Driven)

WinsAbove; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Cloudflare in London, UK, seeks an experienced Sales Enablement Lead to drive regional onboarding and optimize rep productivity across enterprise deals. You will own coaching programs, leverage MEDDPICC, and ensure AI-generated enablement is accurate and locally relevant.

Ideal candidates bring 5–7 years in sales enablement, direct enterprise sales experience, and strong program management and stakeholder communication skills. This role offers a full-time hybrid setup with a global tech leader.

Qualifications

• 5-7 years sales enablement focused on field rep coaching and behavior change.
• Direct enterprise sales experience; complex multi-stakeholder deals.
• Proven track record diagnosing and closing rep skill gaps.
• MEDDPICC or equivalent sales methodology mastery.
• SFDC and AI fluency: comfortable pulling reports and modelling productivity signals.
• Strong program management and stakeholder communication skills.

Responsibilities

• Sales Outcome Ownership: Identify and close productivity gaps by cohort; measure success by deal velocity, win rate, and quota attainment, not completion rates.
• Own 90/180-day new hire outcomes using data and field observation.
• Support competitive deal reviews; help create structure and tools for improvements.
• Design repetitive solutions starting from ad-hoc micro-interventions (30-day improvement plans, peer coaching) in addition to broad programs.
• Onboarding & Methodology: Redesign and operate with AI regional onboarding with structured curriculum (MEDDPICC, SFDC, competitive positioning) plus embedded field support.
• Master MEDDPICC; audit discovery quality and coach on methodology adoption.
• Work with managers in 1:1s to diagnose rep-specific barriers and enable managers to coach their teams.
• Program Management and AI-native operating model: Manage regional onboarding timelines and content rollouts.
• Partner with other GEO enablement; act as regional lead for EMEA content on the enablement platform.
• You are accountable for accuracy and regional relevance of what reps are served, including AI-generated material.
• Use AI to draft, adapt, translate, and localise enablement at speed.
• Turn recurring questions and objections into durable, reusable assets.

Skills

Sales enablement

Enterprise sales

Data analytics

MEDDPICC

SFDC

AI fluency

Program management

Job description

Cloudflare in London, UK, seeks an experienced Sales Enablement Lead to drive regional onboarding and optimize rep productivity across enterprise deals. You will own coaching programs, leverage MEDDPICC, and ensure AI-generated enablement is accurate and locally relevant.

Ideal candidates bring 5–7 years in sales enablement, direct enterprise sales experience, and strong program management and stakeholder communication skills. This role offers a full-time hybrid setup with a global tech leader.