EMEA Sales Enablement Lead

WebHosting; Greater London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

Cloudflare in London is seeking an experienced Sales Enablement professional to lead regional onboarding and accelerators for EMEA. You will design and deliver MEDDPICC-based programs, coaching rep skills, and enablement content across AI-powered tools.

The role emphasizes data-driven coaching, cross-team collaboration, and improving deal velocity. You'll own onboarding timelines, partner with GEO enablement, and ensure content accuracy for regional reps.

Qualifications

• 5-7 years sales enablement focused on field rep coaching and behavior change.
• Proven track record diagnosing and closing rep skill gaps.
• MEDDPICC or equivalent sales methodology mastery.
• SFDC and AI fluency: comfortable pulling reports and modelling productivity signals.
• Strong program management and stakeholder communication skills.

Responsibilities

• Identify and close productivity gaps by cohort; measure success by deal velocity, win rate, and quota attainment, not completion rates.
• Own 90/180-day new hire outcomes using data and field observation.
• Support competitive deal reviews; help create structure and tools for improvements.
• Design repetitive solutions starting from ad-hoc micro-interventions (30-day improvement plans, peer coaching) in addition to broad programs.
• Redesign and operate with AI regional onboarding with structured curriculum (MEDDPICC, SFDC, competitive positioning) plus embedded field support.
• Master MEDDPICC; audit discovery quality and coach on methodology adoption.
• Work with managers in 1:1s to diagnose rep-specific barriers and enable managers to coach their teams.
• Manage regional onboarding timelines and content rollouts.
• Partner with other GEO enablement.
• Act as regional lead for EMEA content on the enablement platform: you are accountable for accuracy and regional relevance of what reps are served, including AI-generated material.
• Use AI to draft, adapt, translate, and localise enablement at speed.
• Turn recurring questions and objections into durable, reusable assets.

Skills

Sales enablement

Rep coaching

MEDDPICC

SFDC

AI fluency

Program management

Stakeholder communication

Job description

Cloudflare in London is seeking an experienced Sales Enablement professional to lead regional onboarding and accelerators for EMEA. You will design and deliver MEDDPICC-based programs, coaching rep skills, and enablement content across AI-powered tools.

The role emphasizes data-driven coaching, cross-team collaboration, and improving deal velocity. You'll own onboarding timelines, partner with GEO enablement, and ensure content accuracy for regional reps.