EMEA Marketing Leader: Growth, CRM & ABM

ADI Global Distribution; Oldham; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Flexible approach to work

International environment

Job summary

ADI Global Distribution is seeking a senior marketing leader to define and deliver the EMEA strategy, guiding a 15-person team across 8 countries and collaborating with Sales, Ecommerce and Country Leadership to drive revenue growth. The role emphasizes data-driven targeting, ABM, and optimizing CRM and marketing automation across the region.

The successful candidate will drive acquisition, retention and growth initiatives, oversee budgeting, and establish best practices for measurement and

Qualifications

• Significant senior marketing leadership experience within a multi-country B2B organisation.
• Proven experience driving customer acquisition, retention and growth marketing programmes.
• Strong expertise in Marketing Automation, CRM platforms and customer data-driven marketing.
• Experience delivering successful marketing strategies across ecommerce, branch/store and sales channels.
• Strong commercial acumen with experience managing significant marketing budgets and demonstrating ROI.
• Excellent leadership, stakeholder management and communication skills.
• Ability to influence and drive change across a complex international matrix organisation.

Responsibilities

• Lead, develop and inspire a team of 15 marketers across 8 countries, creating a high-performance culture and driving collaboration across the region.
• Work closely with Sales, Ecommerce, Category Management and Country Leadership teams to deliver integrated marketing programmes that support revenue growth.
• Drive customer acquisition strategies that generate high-quality leads and convert prospects into active customers.
• Lead retention and growth marketing programmes focused on onboarding, repeat purchase, cross-sell, reactivation and customer lifetime value.
• Guide Country Marketing Managers in developing effective local marketing plans while maintaining regional consistency and best practice.
• Lead Account-Based Marketing initiatives targeting key accounts and strategic growth opportunities.
• Utilise customer insight, behavioural data and market intelligence to improve targeting, personalisation and campaign performance.
• Lead the development and optimisation of marketing automation, CRM and customer data capabilities across EMEA.
• Build scalable customer journeys across acquisition, onboarding, growth, retention and reactivation programmes.
• Establish best practices for campaign delivery, data quality, testing, reporting and measurement.
• Manage the EMEA marketing budget, ensuring strong return on investment and maximising supplier-funded marketing activities.
• Measure marketing performance through key metrics including customer growth, customer retention, conversion, pipeline contribution and revenue impact.

Skills

Senior leadership

Customer acquisition

CRM platforms

Marketing automation

Budget management

Stakeholder management

Cross-country leadership

Job description

ADI Global Distribution is seeking a senior marketing leader to define and deliver the EMEA strategy, guiding a 15-person team across 8 countries and collaborating with Sales, Ecommerce and Country Leadership to drive revenue growth. The role emphasizes data-driven targeting, ABM, and optimizing CRM and marketing automation across the region.

The successful candidate will drive acquisition, retention and growth initiatives, oversee budgeting, and establish best practices for measurement and