EMEA Head of Marketing & Growth

ADI Global Distribution; Greater Manchester; Híbrido; GBP 110.000 - 170.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary with annual bonus

Hybrid working

International exposure

Descripción de la vacante

ADI Global Distribution is seeking a Head of Marketing EMEA to shape and lead the regional strategy across 8 countries from our Oldham HQ. You will drive omnichannel campaigns, optimize customer journeys and align with regional growth targets.

The role demands cross-functional leadership and a data-driven approach to maximise ROI. You will manage a team of 15 marketers, collaborate with Sales, Ecommerce and Category teams, and influence senior stakeholders to deliver sustainable revenue growth

Formación

• Significant senior marketing leadership experience within a multi-country B2B organisation.
• Proven experience driving customer acquisition, retention and growth marketing programmes.
• Strong expertise in Marketing Automation, CRM platforms and customer data-driven marketing.
• Experience delivering successful marketing strategies across ecommerce, branch/store and sales channels.
• Strong commercial acumen with experience managing significant marketing budgets and demonstrating ROI.
• Excellent leadership, stakeholder management and communication skills.
• Ability to influence and drive change across a complex international matrix organisation.

Responsabilidades

• Define and deliver the EMEA marketing strategy aligned to regional business objectives and country priorities.
• Lead, develop and inspire a team of 15 marketers across 8 countries, creating a high-performance culture.
• Work closely with Sales, Ecommerce, Category Management and Country Leadership teams to deliver integrated programmes.
• Drive customer acquisition strategies that generate high-quality leads and convert prospects into active customers.
• Lead retention and growth marketing programmes focused on onboarding, repeat purchase, cross-sell, reactivation and customer lifetime value.
• Guide Country Marketing Managers in developing effective local marketing plans while maintaining regional consistency and best practice.
• Lead Account-Based Marketing initiatives targeting key accounts and strategic growth opportunities.
• Utilise customer insight, behavioural data and market intelligence to improve targeting, personalisation and campaign performance.
• Lead the development and optimisation of marketing automation, CRM and customer data capabilities across EMEA.
• Build scalable customer journeys across acquisition, onboarding, growth, retention and reactivation programmes.
• Establish best practices for campaign delivery, data quality, testing, reporting and measurement.
• Manage the EMEA marketing budget, ensuring strong return on investment and maximising supplier-funded marketing activities.
• Measure marketing performance through key metrics including customer growth, customer retention, conversion, pipeline contribution and revenue impact.

Conocimientos

Leadership

Stakeholder management

Marketing strategy

CRM platforms

Marketing automation

ABM

Data analysis

Budget management

Herramientas

CRM platforms

Descripción del empleo

ADI Global Distribution is seeking a Head of Marketing EMEA to shape and lead the regional strategy across 8 countries from our Oldham HQ. You will drive omnichannel campaigns, optimize customer journeys and align with regional growth targets.

The role demands cross-functional leadership and a data-driven approach to maximise ROI. You will manage a team of 15 marketers, collaborate with Sales, Ecommerce and Category teams, and influence senior stakeholders to deliver sustainable revenue growth