Head of Marketing

ADI Global Distribution; Greater Manchester; On-site; GBP 110,000 - 170,000; Full time

Benefits offered by this job

Competitive salary with annual bonus

Hybrid working

International exposure

Job summary

ADI Global Distribution is seeking a Head of Marketing EMEA to shape and lead the regional strategy across 8 countries from our Oldham HQ. You will drive omnichannel campaigns, optimize customer journeys and align with regional growth targets.

The role demands cross-functional leadership and a data-driven approach to maximise ROI. You will manage a team of 15 marketers, collaborate with Sales, Ecommerce and Category teams, and influence senior stakeholders to deliver sustainable revenue growth

Qualifications

• Significant senior marketing leadership experience within a multi-country B2B organisation.
• Proven experience driving customer acquisition, retention and growth marketing programmes.
• Strong expertise in Marketing Automation, CRM platforms and customer data-driven marketing.
• Experience delivering successful marketing strategies across ecommerce, branch/store and sales channels.
• Strong commercial acumen with experience managing significant marketing budgets and demonstrating ROI.
• Excellent leadership, stakeholder management and communication skills.
• Ability to influence and drive change across a complex international matrix organisation.

Responsibilities

• Define and deliver the EMEA marketing strategy aligned to regional business objectives and country priorities.
• Lead, develop and inspire a team of 15 marketers across 8 countries, creating a high-performance culture.
• Work closely with Sales, Ecommerce, Category Management and Country Leadership teams to deliver integrated programmes.
• Drive customer acquisition strategies that generate high-quality leads and convert prospects into active customers.
• Lead retention and growth marketing programmes focused on onboarding, repeat purchase, cross-sell, reactivation and customer lifetime value.
• Guide Country Marketing Managers in developing effective local marketing plans while maintaining regional consistency and best practice.
• Lead Account-Based Marketing initiatives targeting key accounts and strategic growth opportunities.
• Utilise customer insight, behavioural data and market intelligence to improve targeting, personalisation and campaign performance.
• Lead the development and optimisation of marketing automation, CRM and customer data capabilities across EMEA.
• Build scalable customer journeys across acquisition, onboarding, growth, retention and reactivation programmes.
• Establish best practices for campaign delivery, data quality, testing, reporting and measurement.
• Manage the EMEA marketing budget, ensuring strong return on investment and maximising supplier-funded marketing activities.
• Measure marketing performance through key metrics including customer growth, customer retention, conversion, pipeline contribution and revenue impact.

Skills

Leadership

Stakeholder management

Marketing strategy

CRM platforms

Marketing automation

ABM

Data analysis

Budget management

Tools

CRM platforms

Job description

As the Head of Marketing EMEA, you will work closely with regional Sales Leadership, Country Management, Category Management and Ecommerce teams to ensure marketing investment delivers measurable commercial results. Reporting to the Marketing Director, EMEA, you will play a key role in shaping the future growth of the business across the region.,

• Define and deliver the EMEA marketing strategy aligned to regional business objectives and country priorities.
• Lead, develop and inspire a team of 15 marketers across 8 countries, creating a high-performance culture and driving collaboration across the region.
• Work closely with Sales, Ecommerce, Category Management and Country Leadership teams to deliver integrated marketing programmes that support revenue growth.
• Drive customer acquisition strategies that generate high-quality leads and convert prospects into active customers.
• Lead retention and growth marketing programmes focused on onboarding, repeat purchase, cross-sell, reactivation and customer lifetime value.
• Guide Country Marketing Managers in developing effective local marketing plans while maintaining regional consistency and best practice.
• Lead Account-Based Marketing initiatives targeting key accounts and strategic growth opportunities.
• Utilise customer insight, behavioural data and market intelligence to improve targeting, personalisation and campaign performance.
• Lead the development and optimisation of marketing automation, CRM and customer data capabilities across EMEA.
• Build scalable customer journeys across acquisition, onboarding, growth, retention and reactivation programmes.
• Establish best practices for campaign delivery, data quality, testing, reporting and measurement.
• Manage the EMEA marketing budget, ensuring strong return on investment and maximising supplier-funded marketing activities.
• Measure marketing performance through key metrics including customer growth, customer retention, conversion, pipeline contribution and revenue impact.
  Significant senior marketing leadership experience within a multi-country B2B organisation.
• Proven experience driving customer acquisition, retention and growth marketing programmes.
• Strong expertise in Marketing Automation, CRM platforms and customer data-driven marketing.
• Experience delivering successful marketing strategies across ecommerce, branch/store and sales channels.
• Strong commercial acumen with experience managing significant marketing budgets and demonstrating ROI.
• Excellent leadership, stakeholder management and communication skills.
• Ability to influence and drive change across a complex international matrix organisation.

WE VALUE

• Experience leading geographically dispersed teams across multiple countries.
• Strong analytical skills with the ability to translate customer and performance data into actionable business insights.
• Experience implementing scalable customer lifecycle and personalisation programmes.
• Knowledge of Account-Based Marketing and advanced lead generation strategies.
• A collaborative leadership style with the ability to balance strategic thinking and hands-on execution.
  ADI now has an exciting opportunity for a Head of Marketing EMEA to join our International Marketing Leadership Team based from our Head Office in Oldham, Greater Manchester.

In this strategic leadership role, you will lead the EMEA Marketing function, driving profitable growth across our branch network, ecommerce platform and sales channels. Leading a team of 15 marketing professionals across 8 countries, you will be responsible for defining and delivering the regional marketing strategy, creating an integrated omnichannel approach to customer acquisition, engagement, retention and growth., ADI is a leading global distributor and solutions provider of security, AV, and smart living technologies, helping professionals deliver smarter, safer, and more connected experiences for homes and businesses around the world. Through trusted brands, exclusive solutions, and strong industry partnerships, ADI supports more than 110,000 customers across residential and commercial markets globally. From security and video surveillance to networking, audio, automation, fire, and connected technologies, ADI offers a broad portfolio of products, services, and software designed to support the evolving needs of integrators, installers, and technology professionals. With a global team spanning operations, sales, supply chain, digital, customer experience, engineering, and more, ADI combines deep industry expertise with innovation and service to help customers grow and succeed in an evolving industry. At ADI, our teams help create the technologies, partnerships, and experiences that keep people connected, protected, and supported every day. Learn more at www.adiglobal.com .

At ADI, we bring together diverse individuals to build the future of homes.

ADI is an equal opportunity employer.

• Competitive salary with annual bonus scheme
• Opportunity to lead marketing across a diverse and fast-growing EMEA region.
• Strategic leadership role with significant visibility and influence across the business.
• Collaborative, supportive and international working environment.
• Hybrid working and flexible approach to work.
• Opportunity to shape the future of customer growth, marketing innovation and digital transformation across EMEA.