EMEA GenAI GTM Principal — Enterprise Transformation

Amazon Web Services (AWS); Greater London; On-site; GBP 120,000 - 190,000; Full time

Job summary

AWS EMEA SARL (UK Branch) is seeking a Principal-level GenAI GTM Specialist to design and execute use-case-led motions that land measurable business outcomes across EMEA. You will own the cross-cutting GenAI transformation narrative and translate it into enterprise GTM initiatives spanning Bedrock, agentic architectures, and foundation model strategy.

You will collaborate with sales, finance, marketing, HR, legal, and IT to drive adoption, develop executive-level engagements, and shape the

Qualifications

• Experience in developing, negotiating and executing business agreements.

Responsibilities

• Own the EMEA GTM strategy for Amazon Quick — driving enterprise adoption through use-case-led motions that show how Amazon Quick adds value for customers.
• Develop and execute account-level strategies for customer success, guiding organizations from proof-of-concept to production and value creation at scale.
• Operate at the CxO/VP and practitioner level — engage senior business leaders on how Amazon Quick transforms the way their organisation works, while simultaneously working with IT leaders, developers, and architects on enterprise deployment best practices.
• Build and execute scaled GTM programmes — design motions including customer roundtables, use-case workshops, and regional campaigns that create awareness and accelerate adoption of Amazon Quick.
• Thought Leadership — create packaged deliverables and drive enablement that raises the bar across the EMEA field.
• Be the voice of EMEA customers to Product — synthesise regional customer requirements and emerging agentic patterns into actionable feedback that shapes the Amazon Quick roadmap.

Skills

Enterprise GTM strategy

Executive stakeholder engagement

Cloud technology

AI/GenAI knowledge

Professional field experience

Go-To-Market experience

Sales or consulting background

Enterprise technology sales

Solution architecture familiarity

Data-driven prioritisation

Job description

AWS EMEA SARL (UK Branch) is seeking a Principal-level GenAI GTM Specialist to design and execute use-case-led motions that land measurable business outcomes across EMEA. You will own the cross-cutting GenAI transformation narrative and translate it into enterprise GTM initiatives spanning Bedrock, agentic architectures, and foundation model strategy.

You will collaborate with sales, finance, marketing, HR, legal, and IT to drive adoption, develop executive-level engagements, and shape the