EMEA AI-Driven Lifecycle GTM Lead

Amazon Web Services (AWS); Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

AWS is seeking a go-to-market leader for the EMEA region to drive AI-native software development services adoption. You will own cross-cutting AIDLC narratives, translate them into use-case-led motions, and land measurable business outcomes with enterprise customers across AWS product teams and field organizations.

You will collaborate with executives and practitioners, enabling the broader field on launches, shaping customer-centric roadmaps, and influencing marketing and campaigns across EMEA.

Qualifications

• Experience in Go-To-Market, Business Development, Sales, or Consulting
• Experience developing strategies that influence leadership decisions
• Experience engaging and influencing C-level executives, business and technical
• Hands‑on experience with AI‑assisted software development landscape and SDLC
• Experience designing and delivering technical presentations, workshops, or enablement sessions
• Experience working cross-functionally with product, marketing, sales, and engineering teams to bring technology products to market

Responsibilities

• Own the EMEA AIDLC GTM strategy end-to-end — drive enterprise adoption of Kiro, AWS DevOps Agent, and complementary AI-native development services through use-case-led motions.
• Land AI-driven software transformation in enterprises— develop and execute account-level AIDLC strategies for priority customers, mapping engineering priorities to AI-accelerated SDLC use cases, building adoption roadmaps, and guiding customers from initial experimentation to production-scale AI-driven development.
• Enable the broader field on new launches — create packaged enablement (use-case frameworks, competitive positioning, demo scripts, talk tracks) that raises the bar across EMEA sales and SA teams on AIDLC services.
• Build and execute scaled GTM programmes— design motions including developer workshops, AI-native SDLC assessments, hackathons, customer roundtables, and regional campaigns that create demand and accelerate adoption.
• Operate at the executive and practitioner level — form trusted relationships with engineering leaders on AI-driven development strategy while engaging developers, DevOps engineers, and architects on adoption patterns.
• Be the voice of EMEA customers to Product — translate regional requirements and blockers into actionable feedback shaping AWS AIDLC roadmaps.
• Influence Marketing— co-develop thought leadership, digital campaigns, and customer success stories that position AWS as the platform of choice for AI-native software development.
• Drive cross-functional alignment across Specialist, Field, Partner, and Marketing teams to ensure consistent messaging and execution

Skills

GTM strategy

Account planning

C-level engagement

AI-assisted SDLC

Technical presentations

Cross-functional collaboration

Job description

AWS is seeking a go-to-market leader for the EMEA region to drive AI-native software development services adoption. You will own cross-cutting AIDLC narratives, translate them into use-case-led motions, and land measurable business outcomes with enterprise customers across AWS product teams and field organizations.

You will collaborate with executives and practitioners, enabling the broader field on launches, shaping customer-centric roadmaps, and influencing marketing and campaigns across EMEA.