Ecommerce Optimisation & Personalisation Lead (Hybrid)

Confidential; Greater London; Hybrid; GBP 50,000 - 61,000; Full time

Benefits offered by this job

Hybrid work model

Office 4 days / Week + 1 day from home

Job summary

Confidential is seeking an ecommerce optimisation and personalisation specialist to enhance digital shopping journeys across websites and apps. You will drive tests, analyse user behaviour, and optimise merchandising, search and recommendations to boost conversions and revenue.

You will work with cross-functional teams, producing actionable insights and performance reports, while leveraging tools like Google Analytics, Bloomreach, and Dynamic Yield.

Qualifications

• Experience in ecommerce optimisation, trading or digital merchandising.
• Strong understanding of CRO, A/B testing, personalisation and customer journey enhancement.
• Analytical skills and commercial awareness; experience with CMS and analytics tools.

Responsibilities

• Deliver website optimisation and personalisation initiatives to improve conversion and sales.
• Plan and evaluate A/B tests; analyse customer behaviour and engagement.
• Enhance onsite merchandising, product recommendations, site search and promo content.
• Improve mobile and desktop journeys; produce performance reports and insights.
• Collaborate with ecommerce trading, marketing, design and development teams; manage platform partnerships.

Skills

Ecommerce optimisation

Personalisation

A/B testing

Conversion rate optimisation

Customer journey mapping

Analytical thinking

Stakeholder management

Communication skills

Tools

Google Analytics

Bloomreach

Dynamic Yield

Contentsquare

CMS platforms

HTML & CSS basics

Job description

Confidential is seeking an ecommerce optimisation and personalisation specialist to enhance digital shopping journeys across websites and apps. You will drive tests, analyse user behaviour, and optimise merchandising, search and recommendations to boost conversions and revenue.

You will work with cross-functional teams, producing actionable insights and performance reports, while leveraging tools like Google Analytics, Bloomreach, and Dynamic Yield.