Ecommerce Conversion & Personalisation Specialist

Retail Human Resources plc; City Of London; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Hybrid working

4 days in office, 1 from home

Job summary

Retail Human Resources plc partners with a leading footwear and fashion retailer seeking an ecommerce optimisation & personalisation specialist to drive online growth across websites and apps. You will enhance journeys, manage A/B tests, analyze behaviour and optimise onsite merchandising.

Working with ecommerce trading, CRM, marketing and development teams, you will produce performance insights, support new digital experiences and help maximise conversion and sales.

Qualifications

• Experience in ecommerce optimisation, trading or digital merchandising.
• Strong understanding of conversion rate optimisation, A/B testing, personalisation and customer journey enhancements.
• Experience using CMS platforms, website analytics and search/merchandising tools.

Responsibilities

• Plan and evaluate A/B tests to improve conversion and engagement.
• Analyse customer behaviour to optimise online journeys and merchandising.
• Collaborate with ecommerce trading, marketing, design and development teams to implement digital experiences.
• Produce performance reports and share insights with stakeholders.
• Support the implementation of new digital experiences and manage platform partnerships.

Skills

A/B testing

Personalisation

Analytical thinking

Stakeholder management

Tools

Google Analytics

Bloomreach

Dynamic Yield

Contentsquare

CMS platforms

HTML

CSS

Job description

Retail Human Resources plc partners with a leading footwear and fashion retailer seeking an ecommerce optimisation & personalisation specialist to drive online growth across websites and apps. You will enhance journeys, manage A/B tests, analyze behaviour and optimise onsite merchandising.

Working with ecommerce trading, CRM, marketing and development teams, you will produce performance insights, support new digital experiences and help maximise conversion and sales.