Ecommerce Optimisation & Personalisation Specialist

Retail Human Resources; City Of London; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Hybrid working

4 days in office, 1 from home

Job summary

Retail Human Resources plc partners with a leading footwear and fashion retailer seeking an ecommerce optimisation & personalisation specialist to drive online growth across websites and apps. You will enhance journeys, manage A/B tests, analyze behaviour and optimise onsite merchandising.

Working with ecommerce trading, CRM, marketing and development teams, you will produce performance insights, support new digital experiences and help maximise conversion and sales.

Qualifications

• Experience in ecommerce optimisation, trading or digital merchandising.
• Strong understanding of conversion rate optimisation, A/B testing, personalisation and customer journey enhancements.
• Experience using CMS platforms, website analytics and search/merchandising tools.

Responsibilities

• Plan and evaluate A/B tests to improve conversion and engagement.
• Analyse customer behaviour to optimise online journeys and merchandising.
• Collaborate with ecommerce trading, marketing, design and development teams to implement digital experiences.
• Produce performance reports and share insights with stakeholders.
• Support the implementation of new digital experiences and manage platform partnerships.

Skills

A/B testing

Personalisation

Analytical thinking

Stakeholder management

Tools

Google Analytics

Bloomreach

Dynamic Yield

Contentsquare

CMS platforms

HTML

CSS

Job description

We are partnering with a leading, trend-driven footwear and fashion retailer with a strong digital presence and a portfolio of distinctive brands. With a focus on delivering an exceptional customer experience and driving online growth, the business is looking for an ecommerce optimisation & personalisation specialist to enhance its digital shopping journeys and maximise commercial performance across its websites and apps.

The successful candidate will be responsible for delivering website optimisation and personalisation initiatives to improve conversion, customer engagement and sales performance. This will include planning and evaluating A/B tests, analysing customer behaviour, enhancing onsite merchandising and product recommendations, optimising site search and promotional content, and improving the mobile and desktop customer journey. Working closely with ecommerce trading, buying, CRM, marketing, design and development teams, the role will also involve producing performance reports, sharing insights, managing platform partnerships and supporting the implementation of new digital experiences.

The ideal candidate will have experience in ecommerce optimisation, trading or digital merchandising, with a strong understanding of conversion rate optimisation, A/B testing, personalisation and customer journey enhancement. Strong analytical skills and commercial awareness are essential, alongside experience using CMS platforms, website analytics and search and merchandising tools. Knowledge of Google Analytics, Bloomreach, Dynamic Yield and Contentsquare would be advantageous, as would basic HTML and CSS skills. Excellent communication, organisation and stakeholder management skills are also key to success in this role.

Competitive salary of up to £55,000 dependent on experience, alongside a benefits package and hybrid working, four days in the office and one from home.

Reference: AW - OFFSPECIAL - 01