Ecommerce Optimisation & Personalisation Specialist

Confidential; Greater London; Hybrid; GBP 50,000 - 61,000; Full time

Benefits offered by this job

Hybrid work model

Office 4 days / Week + 1 day from home

Job summary

Confidential is seeking an ecommerce optimisation and personalisation specialist to enhance digital shopping journeys across websites and apps. You will drive tests, analyse user behaviour, and optimise merchandising, search and recommendations to boost conversions and revenue.

You will work with cross-functional teams, producing actionable insights and performance reports, while leveraging tools like Google Analytics, Bloomreach, and Dynamic Yield.

Qualifications

• Experience in ecommerce optimisation, trading or digital merchandising.
• Strong understanding of CRO, A/B testing, personalisation and customer journey enhancement.
• Analytical skills and commercial awareness; experience with CMS and analytics tools.

Responsibilities

• Deliver website optimisation and personalisation initiatives to improve conversion and sales.
• Plan and evaluate A/B tests; analyse customer behaviour and engagement.
• Enhance onsite merchandising, product recommendations, site search and promo content.
• Improve mobile and desktop journeys; produce performance reports and insights.
• Collaborate with ecommerce trading, marketing, design and development teams; manage platform partnerships.

Skills

Ecommerce optimisation

Personalisation

A/B testing

Conversion rate optimisation

Customer journey mapping

Analytical thinking

Stakeholder management

Communication skills

Tools

Google Analytics

Bloomreach

Dynamic Yield

Contentsquare

CMS platforms

HTML & CSS basics

Job description

We are partnering with a leading, trend-driven footwear and fashion retailer with a strong digital presence and a portfolio of distinctive brands. With a focus on delivering an exceptional customer experience and driving online growth, the business is looking for an ecommerce optimisation & personalisation specialist to enhance its digital shopping journeys and maximise commercial performance across its websites and apps.

The successful candidate will be responsible for delivering website optimisation and personalisation initiatives to improve conversion, customer engagement and sales performance. This will include planning and evaluating A/B tests, analysing customer behaviour, enhancing onsite merchandising and product recommendations, optimising site search and promotional content, and improving the mobile and desktop customer journey. Working closely with ecommerce trading, buying, CRM, marketing, design and development teams, the role will also involve producing performance reports, sharing insights, managing platform partnerships and supporting the implementation of new digital experiences.

The ideal candidate will have experience in ecommerce optimisation, trading or digital merchandising, with a strong understanding of conversion rate optimisation, A/B testing, personalisation and customer journey enhancement. Strong analytical skills and commercial awareness are essential, alongside experience using CMS platforms, website analytics and search and merchandising tools. Knowledge of Google Analytics, Bloomreach, Dynamic Yield and Contentsquare would be advantageous, as would basic HTML and CSS skills. Excellent communication, organisation and stakeholder management skills are also key to success in this role.

Competitive salary of up to £55,000 dependent on experience, alongside a benefits package and hybrid working, four days in the office and one from home.

Reference: AW - OFFSPECIAL - 01