Ecommerce Optimisation Specialist

Retail Human Resources plc; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Flexible hours

Great benefits

Job summary

An ecommerce-led fashion retailer seeks an Ecommerce Optimisation Specialist to shape and improve its online customer experience. You will lead optimisation and personalisation across web and app, plan and evaluate A/B tests and use customer behaviour data to identify opportunities, aiming to boost conversion, engagement and online sales.

You will work closely with ecommerce, CRM, marketing, design and development teams to turn insight into measurable improvements, improve search, merchandising

Qualifications

• Experience in ecommerce trading or conversion-rate optimisation (CRO).
• Hands-on experience with A/B testing and personalisation.
• Able to work with analytics and optimization tools to drive insights.
• Comfortable with CMS platforms, ecommerce merchandising and basic HTML/CSS.

Responsibilities

• Lead optimisation and personalisation initiatives across web and app.
• Plan and evaluate A/B tests and use customer behaviour data to identify opportunities.
• Improve search, merchandising, product recommendations and personalised content.
• Collaborate with ecommerce, CRM, marketing, design and development teams to turn insight into measurable improvements.
• Drive conversion, engagement and online sales through data-driven optimisations.

Skills

A/B testing

Personalisation

Ecommerce trading

Analytics

Tools

Google Analytics

Contentsquare

Bloomreach

Dynamic Yield

Job description

A fashion-led retail business is looking for an Ecommerce Optimisation Specialist to help shape and improve its online customer experience. This is an exciting opportunity to join a fast-paced ecommerce environment where insight, experimentation and commercial thinking can have a direct impact on conversion, engagement and online sales.

You’ll lead optimisation and personalisation initiatives across web and app, planning and evaluating A/B tests and using customer behaviour data to identify opportunities. You’ll also improve search, merchandising, product recommendations and personalised content, while working closely with ecommerce, CRM, marketing, design and development teams to turn insight into measurable improvements.

You’ll need a strong background in ecommerce trading, conversion rate optimisation or digital optimisation, with hands‑on experience of A/B testing and personalisation. Strong analytical skills are essential, alongside experience with tools such as Google Analytics, Contentsquare, Bloomreach or Dynamic Yield. You should also be comfortable with CMS platforms, ecommerce merchandising, and basic HTML/CSS.

This is a great opportunity to take ownership of ecommerce optimisation in a collaborative, fast-paced environment, with a competitive salary, flexible hours, great benefits and opportunities to develop your expertise.

Reference: AK – SO000126OE