Ecommerce Growth Manager - International Expansion & CRO

Michael Page; Ringway; On-site; GBP 45,000 - 70,000; Full time

Job summary

Michael Page is partnering with a leading Manchester-based retail brand to appoint an E-Commerce Manager. You will own storefront performance, optimise conversion, and drive revenue growth through data-driven decisions and CRO.

You will lead localisation across international markets, manage on-site merchandising, and bridge Marketing and Data teams to maximise acquisition, retention and lifetime value, while embracing AI and automation to enhance processes and customer experience.

Qualifications

• Experience managing e-commerce activity and online trading priorities.
• Strong understanding of website performance and conversion.
• Ability to review customer journeys and identify clear improvements.
• Experience maintaining online product content, pricing and promotional activity.
• Confidence using performance data to guide practical decisions.

Responsibilities

• Own the performance of the ecommerce storefront, using data and customer insight to improve conversion, engagement and revenue growth.
• Lead localisation initiatives across key international markets, ensuring customers receive a relevant and optimised experience in each region.
• Manage and optimise on-site merchandising, product visibility and category performance to maximise customer engagement and sell-through.
• Bridge the gap between Marketing and Data teams to identify opportunities to improve customer acquisition, retention and lifetime value.
• Use analytics and customer behaviour data to identify trading opportunities, prioritise improvements and support business decision-making.
• Plan, execute and evaluate CRO and customer journey optimisation initiatives, using testing and experimentation to improve performance.
• Leverage AI and automation tools to improve ecommerce processes, merchandising efficiency and customer experience.
• Work closely with internal stakeholders and external partners to deliver ecommerce improvements, platform enhancements and new customer experiences.

Skills

E-commerce management

Conversion optimisation

Localization

On-site merchandising

Data-driven decisions

AI / automation tools

Job description

Michael Page is partnering with a leading Manchester-based retail brand to appoint an E-Commerce Manager. You will own storefront performance, optimise conversion, and drive revenue growth through data-driven decisions and CRO.

You will lead localisation across international markets, manage on-site merchandising, and bridge Marketing and Data teams to maximise acquisition, retention and lifetime value, while embracing AI and automation to enhance processes and customer experience.