E-commerce Marketing Analyst

Placements24; Greater London; Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary and incentives

Hybrid work arrangement

Health and retirement benefits

Professional growth opportunities

Collaborative team environment

Job summary

Placements24 is seeking an E-commerce Marketing Analyst to join our team in a hybrid role. You will measure the effectiveness of digital marketing campaigns, analyze key metrics, and provide data-driven recommendations to optimize performance and growth for our online business.

You will collect, analyze, and report on CAC, CLTV, and conversion rates, and develop dashboards to visualize KPIs. Strong communication and analytical skills are essential for success in this role.

Qualifications

• 3+ years of experience in marketing analytics, data analysis, or a similar role with a focus on e-commerce.
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong analytical and quantitative skills, with the ability to interpret complex data sets.
• Experience with A/B testing and statistical analysis.
• Proficiency in data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent communication skills and the ability to present data clearly and concisely.

Responsibilities

• Track, analyze, and report on the performance of all digital marketing channels, including SEO, SEM, social media, email marketing, and affiliate programs.
• Develop and maintain marketing dashboards and reports to visualize KPIs and trends.
• Conduct in-depth analysis of CAC, CLTV, and conversion rates.
• Perform A/B testing analysis on campaigns, landing pages, and website elements.
• Provide actionable insights and recommendations to improve campaign effectiveness and drive revenue growth.
• Collaborate with cross-functional teams to ensure data accuracy and consistent reporting across the organization.

Skills

Marketing analytics

Web analytics

A/B testing

Data visualization

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

About the Role

Our client is looking for a sharp and insightful E-commerce Marketing Analyst to join their team in East London . This role is critical in measuring the effectiveness of our digital marketing campaigns and providing data-driven insights to optimize performance and drive growth for our e-commerce business. You will be responsible for collecting, analyzing, and reporting on key marketing metrics, identifying trends, and making recommendations to improve campaign ROI and customer acquisition cost. This hybrid position offers an excellent opportunity for an analytical individual to contribute directly to the success of our online sales and marketing strategies.

Key Responsibilities

• Track, analyze, and report on the performance of all digital marketing channels, including SEO, SEM, social media, email marketing, and affiliate programs.
• Develop and maintain marketing dashboards and reports to visualize key performance indicators (KPIs) and trends.
• Conduct in-depth analysis of customer acquisition cost (CAC), customer lifetime value (CLTV), and conversion rates.
• Perform A/B testing analysis on marketing campaigns, landing pages, and website elements to identify optimization opportunities.
• Provide actionable insights and recommendations to the marketing team to improve campaign effectiveness and drive revenue growth.
• Collaborate with cross-functional teams to ensure data accuracy and consistent reporting across the organization.

Requirements

• 3+ years of experience in marketing analytics, data analysis, or a similar role, with a focus on e-commerce.
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong analytical and quantitative skills, with the ability to interpret complex data sets.
• Experience with A/B testing and statistical analysis.
• Proficiency in data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent communication skills and the ability to present data clearly and concisely.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work arrangement for a flexible work-life balance.
• Comprehensive health and retirement benefits.
• Opportunities for professional growth and skill development in data analytics.
• A collaborative and forward-thinking team environment within a growing e-commerce company.