E-commerce Performance Marketing Specialist

Placements24; Greater London; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Bonuses

Medical & retirement benefits

Paid time off

Growth opportunities

East London team

Job summary

Placements24 is seeking a data-driven E-commerce Performance Marketing Specialist to lead paid search, paid social, and other performance channels from our East London office.

You will optimize campaigns, run A/B tests, analyze results with Google Analytics, and collaborate with content and creative teams to maximize ROI and lower CPA.

The role offers measurable results, a competitive package, and growth opportunities within a dynamic digital marketing team in East London.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• 3-5 years of hands-on experience in performance marketing, with a strong focus on e-commerce.
• Proven expertise in managing paid search (PPC) and paid social campaigns.
• Proficiency with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent understanding of CRO principles.

Responsibilities

• Develop, manage, and optimize paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, and other channels.
• Conduct keyword research, audience targeting, ad creative development, and bid management to maximize ROI.
• Monitor campaign performance daily, analyze results, and provide actionable insights and recommendations for optimization.
• Implement A/B tests on ad creatives, landing pages, and targeting strategies to improve conversion rates and lower CPA.
• Collaborate with the content and creative teams to ensure ad assets are compelling and aligned with campaign goals.
• Stay up-to-date with the latest trends and best practices in performance marketing and e-commerce.

Skills

Paid advertising

PPC management

Campaign optimization

Data-driven decision making

Education

Bachelor's degree in Marketing, Business, Economics, or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client is seeking a data-driven and results-oriented E-commerce Performance Marketing Specialist to manage and optimize their online advertising initiatives from their East London office. This role is responsible for driving profitable customer acquisition and revenue growth through paid search, paid social, and other performance marketing channels. You will leverage your analytical skills to manage campaigns, conduct A/B testing, and continuously improve performance to meet and exceed key business objectives. The ideal candidate is passionate about measurable results and staying ahead of the curve in the performance marketing landscape.

Key Responsibilities

• Develop, manage, and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Conduct keyword research, audience targeting, ad creative development, and bid management to maximize ROI.
• Monitor campaign performance daily, analyze results, and provide actionable insights and recommendations for optimization.
• Implement A/B tests on ad creatives, landing pages, and targeting strategies to improve conversion rates and lower CPA.
• Collaborate with the content and creative teams to ensure ad assets are compelling and aligned with campaign goals.
• Stay up-to-date with the latest trends and best practices in performance marketing and e-commerce .

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• 3-5 years of hands‑on experience in performance marketing, with a strong focus on e-commerce .
• Proven expertise in managing paid search (PPC) and paid social campaigns.
• Proficiency with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent understanding of conversion rate optimization (CRO) principles.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive medical and retirement benefits.
• Generous paid time off and company holidays.
• Opportunities for professional growth and development in digital marketing.
• Supportive team environment in our East London location.