Digital Marketing Data Analyst - Fashion Retail

Freshminds; Greater London; Hybrid; GBP 54,000 - 66,000; Full time

Job summary

Freshminds is looking for a Digital Marketing Data Analyst to join their team in the Greater London area. This role involves analysing digital marketing performance and providing actionable insights to enhance media effectiveness.

You will collaborate with senior stakeholders and contribute to data-driven decision making in a fast-paced environment. The position offers a hybrid working model with two days in the London office and a salary of £60,000 per annum for a 12-month contract.

Qualifications

• Strong background in digital marketing analytics or data analysis.
• Hands-on experience with tools such as Google Analytics and SQL.
• Ability to communicate insights clearly to non-technical stakeholders.

Responsibilities

• Analyse digital marketing performance across various channels.
• Build and maintain dashboards and reports for KPIs.
• Partner with teams to translate data into insights.
• Support testing and optimisation initiatives.

Skills

Digital marketing analytics

Data analysis

Google Analytics

SQL

Data visualisation platforms

Job description

A client in the global retail and fashion industry is seeking a Digital Marketing Data Analyst to join the team for an initial contract engagement.

You will work closely with senior stakeholders across marketing and analytics to support data‑driven decision making. The objective of the role is to analyse digital marketing performance, generate actionable insights, and help optimise media and campaign effectiveness.

Responsibilities

• Analyse digital marketing performance across paid media, CRM, and web analytics channels
• Build and maintain dashboards and reports to track KPIs and campaign effectiveness
• Partner with marketing and media teams to translate data into clear insights and recommendations
• Support testing, attribution, and optimisation initiatives using marketing and customer data

Requirements

• Strong background in digital marketing analytics or data analysis
• Hands‑on experience with tools such as Google Analytics, SQL, and data visualisation platforms
• Ability to communicate insights clearly to non‑technical stakeholders
• Experience working in fast‑paced, cross‑functional marketing environments

Details

• Salary: £60,000 per annum
• Duration: 12 – month FTC
• Location: Hybrid working, 2 days in London office