Digital Analyst

Confidential; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Confidential is seeking a Digital Analyst to transform complex data into actionable insights that improve digital performance and customer experience. You will deliver reporting and dashboards for digital commerce and marketing, analyse journeys and campaign performance, and partner with Marketing, Product, and Digital teams to identify growth opportunities.

The role also involves supporting experimentation programs, QA tracking, and ensuring data accuracy across analytics platforms to drive

Qualifications

• Commercial experience in Digital Analytics, Web Analytics, or eCommerce Analytics.
• Advanced SQL skills to query and manipulate large datasets.
• Hands-on experience with Adobe Analytics or Adobe Customer Journey Analytics, or Google Analytics.

Responsibilities

• Deliver reporting, analysis, and insight to support digital commerce and marketing teams.
• Build and maintain dashboards and automated reporting solutions using web analytics and BI tools.
• Analyse customer journeys, campaign performance, conversion funnels, and online behaviour.
• Develop clear recommendations that support data-driven decision making.
• Partner with stakeholders across Marketing, Product, and Digital teams to identify growth opportunities.
• Support experimentation programmes, including A/B testing and performance measurement.
• Validate tracking implementations and ensure the accuracy of digital analytics data.
• Conduct QA testing across tagging, event tracking, and data collection frameworks.
• Monitor key KPIs and provide insight into performance trends and opportunities.

Skills

Digital analytics

SQL

Adobe Analytics

Google Analytics

Customer journey analysis

Experimentation (A/B testing)

Stakeholder management

Data visualization

Relational databases

Tools

Power BI

Google Analytics

Job description

This is an exciting opportunity for a Digital Analyst to join a well-established consumer-focused retail organisation. You will play a key role in delivering insights that influence digital strategy, customer experience, performance marketing, and commercial decision-making across the business.

The Company

They are a recognised international brand with a strong digital presence and a customer-first approach. Investing heavily in data, analytics, and digital capability, they are committed to using insights to drive performance and enhance the online customer journey. The analytics team works closely with stakeholders across eCommerce, Marketing, Product, and Technology, offering excellent exposure to senior decision-makers and high-impact projects.

The Role

As a Digital Analyst, you will be responsible for transforming complex data into actionable business insights that improve digital performance and customer experience. Key responsibilities include:

• Deliver reporting, analysis, and insight to support digital commerce and marketing teams
• Build and maintain dashboards and automated reporting solutions using web analytics and BI tools
• Analyse customer journeys, campaign performance, conversion funnels, and online behaviour
• Develop clear recommendations that support data-driven decision making
• Partner with stakeholders across Marketing, Product, and Digital teams to identify growth opportunities
• Support experimentation programmes, including A/B testing and performance measurement
• Validate tracking implementations and ensure the accuracy of digital analytics data
• Conduct QA testing across tagging, event tracking, and data collection frameworks
• Monitor key KPIs and provide insight into performance trends and opportunities

Your Skills & Experience

• Commercial experience in Digital Analytics, Web Analytics, or eCommerce Analytics
• Advanced SQL skills with the ability to query and manipulate large datasets
• Hands-on experience with Adobe Analytics or Adobe Customer Journey Analytics, or Google Analytics
• Experience using data visualisation and business intelligence tools such as Power BI
• Understanding of digital marketing performance measurement and customer journey analysis
• Experience working with relational databases and data analysis tools
• Knowledge of experiment design, A/B testing, and performance optimisation
• Excellent stakeholder management and communication skills
• Analytical mindset with the ability to translate data into clear business recommendations