Digital Marketing Analyst

Placements24; Greater London; Hybrid; GBP 38,000 - 60,000; Full time

Benefits offered by this job

Fully remote work

Performance bonuses

Professional development

Collaborative data-driven environment

Health and wellness benefits

Job summary

Placements24 is seeking a meticulous Digital Marketing Analyst to support remote marketing analytics. You will track and measure campaigns across channels, develop dashboards, and translate data into actionable insights to enhance performance and ROI.

The role requires strong analytical abilities, experience with GA/Adobe Analytics, and proficiency in Tableau or Power BI, with a focus on data-driven decision-making and continuous optimization.

Qualifications

• Proven experience as a Digital Marketing Analyst or similar.
• Experience with web analytics platforms (GA, Adobe Analytics).
• Experience with data visualization tools (Tableau or Power BI) is a plus.
• Strong analytical and quantitative skills.
• Solid understanding of digital marketing channels and metrics.

Responsibilities

• Track, measure, and analyze the performance of digital marketing campaigns across channels.
• Develop and maintain reports and dashboards to visualize KPIs and insights.
• Interpret campaign data to identify trends and optimization opportunities.
• Provide actionable recommendations to improve performance and ROI.
• Collaborate with marketing stakeholders to define goals and measurement frameworks.
• Stay current with analytics tools and best practices.

Skills

Analytical skills

Strong communication

Problem solving

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

About the Role

Our client is seeking a meticulous and analytical Digital Marketing Analyst to join their team, working remotely. This role will focus on tracking, measuring, and reporting on the performance of all digital marketing campaigns, providing critical insights to optimize strategies and drive better results. You will be instrumental in interpreting complex data, identifying trends, and recommending data-driven actions to improve campaign effectiveness and achieve business objectives.

Key Responsibilities

• Track, measure, and analyze the performance of all digital marketing campaigns across various channels (SEO, SEM, social, email, display).
• Develop and maintain comprehensive reports and dashboards to visualize key performance indicators (KPIs) and insights.
• Interpret campaign data to identify trends, opportunities, and areas for optimization.
• Provide actionable recommendations to the marketing team for improving campaign performance and ROI.
• Collaborate with marketing stakeholders to define campaign goals, tracking requirements, and measurement frameworks.
• Stay current with advancements in analytics tools, methodologies, and digital marketing best practices.

Requirements

• Proven experience as a Digital Marketing Analyst , Data Analyst, or similar role.
• Strong proficiency with web analytics platforms such as Google Analytics, Adobe Analytics, etc.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent analytical, quantitative, and problem-solving skills.
• Solid understanding of digital marketing channels and their respective performance metrics.
• Strong communication skills to present complex data and insights clearly and concisely.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement allowing for maximum flexibility.
• Opportunities for professional development and learning new analytical tools.
• A collaborative environment with a focus on data-driven decision-making.
• Comprehensive health and wellness benefits.