E-Commerce Analyst

Whitbread; Greater London; On-site; GBP 36,000 - 41,000; Full time

Benefits offered by this job

Health insurance

Pension with employer matching 10%

Bens and benefits package

Job summary

Whitbread in London is seeking an Ecommerce Analyst to turn data into actionable insights that drive digital performance and customer experience. You will own website and app performance analysis, tracking conversion and revenue trends, while influencing trading decisions at senior levels.

You’ll collaborate with Marketing, Product and CRM, lead A/B testing initiatives, and help deploy new features and campaigns.

Qualifications

• Deep knowledge of web analytics platforms (e.g. Adobe Analytics).
• Interpret end-to-end customer journeys; surface actionable insights driving commercial performance.
• Experience supporting a trading-focused commercial team.
• Experience translating performance data into clear insights that drive revenue, conversion and testing ideation.
• Advanced knowledge of A/B testing and optimisation.
• Understanding of experimentation methodologies, including test setup, significance, and incrementality.
• Experience with BI and data visualization tools (Power BI).
• Building and interpreting dashboards to communicate performance trends.

Responsibilities

• Own and analyse website and app performance to unlock growth opportunities.
• Track daily conversion and revenue trends and deliver deep-dive performance insights.
• Lead insights in weekly trading forums and collaborate with Marketing, Product and CRM.
• Contribute to the launch of new features, campaigns and A/B tests.
• Refine testing capability by supporting sophisticated A/B experimentation and long-term performance trends.

Skills

Web analytics

A/B testing

Data interpretation

Data-driven decisions

Tools

Adobe Analytics

Power BI

SQL

Job description

Job Title: Ecommerce Analyst &nbs...

Job Title: Ecommerce Analyst

Salary: £36,000 - £41,000 dependant on skills and experiences up to 15% bonus + health + 10% matched pension + bens

Contract Type: Permanent

Location: Office based - Chancery Lane

Role Overview

Are you passionate about turning data into meaningful insight that drives real commercial impact? We’re looking for an ambitious E-commerce Analyst to join a fast-paced, collaborative team where your work will directly shape digital performance and customer experience.

In this role, you’ll sit at the heart of our E-commerce function, owning and analysing website and app performance to unlock growth opportunities. From tracking daily conversion and revenue trends to delivering deep-dive performance insights, you’ll play a critical role in helping the business understand what drives success and where to go next.

What makes this role exciting? You won’t just report on performance, you’ll influence it. You’ll lead insights in weekly trading forums, collaborate with teams across Marketing, Product and CRM, and contribute to the launch of new features, campaigns and A/B tests. Whether it’s uncovering hidden customer behaviours, improving conversion journeys, or calculating the true impact of campaigns, your analysis will directly shape decision-making at a senior level.

You’ll also have the opportunity to refine and advance our testing capability by supporting sophisticated A/B experimentation, analysing long-term performance trends and helping embed a genuinely data-driven culture. This is a role where curiosity, creativity and analytical thinking are rewarded, and where your work can tangibly improve the customer experience.

Minimum Criteria

• Deep knowledge of web analytics platforms (e.g. Adobe Analytics)

Ability to confidently use web analytics tools to interpret end-to-end customer journeys, monitor KPIs, deep-dive into performance fluctuations and surface actionable insights that drive commercial performance.

Experience supporting a trading-focused commercial team

• Experience supporting a trading-focused commercial team

Proven experience working within an e-commerce or trading environment, translating performance data into clear insights that drive revenue, conversion, and influence testing ideation.

Advanced knowledge of A/B testing and optimisation

• Advanced knowledge of A/B testing and optimisation

Strong understanding of experimentation methodologies, including test set up, statistical significance, and incrementality, with the ability to evaluate and improve site performance.

Experience with BI and data visualisation tools (e.g. Power BI)

• Experience with BI and data visualisation tools (e.g. Power BI)

Skilled in building and interpreting dashboards to communicate performance trends, ensuring stakeholders have clear, accurate, and actionable reporting.

Intermediate SQL skills

• Intermediate SQL skills

Comfortable querying large datasets to extract, manipulate, and analyse data, supporting deeper insight generation beyond standard reporting tools.

We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.

Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us.

Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.

Job ref: 203101-4492

Advertised: 17 Aug 2026