Digital Analyst

Harnham - Data & Analytics Recruitment; City Of London; On-site; GBP 35,000 - 52,000; Full time

Job summary

Harnham - Data & Analytics Recruitment is seeking a Digital Analyst for a well-established consumer-focused retailer. You will transform data into insights that influence digital strategy, customer experience, performance marketing and commercial decision-making across the business.

You will deliver reporting, build dashboards, analyse customer journeys, and partner with Marketing, Product and Digital teams to identify growth opportunities.

Qualifications

• Commercial experience in Digital Analytics, Web Analytics, or eCommerce Analytics.
• Advanced SQL skills for querying large datasets.
• Hands-on with Adobe Analytics or Adobe Customer Journey Analytics, or Google Analytics.
• Experience using Power BI for data visualization.
• Understanding of digital marketing performance measurement and customer journey analysis.
• Experience with relational databases and data analysis tools.
• Knowledge of experiment design, A/B testing, and performance optimisation.
• Excellent stakeholder management and communication skills.
• Analytical mindset with the ability to translate data into clear business recommendations.

Responsibilities

• Deliver reporting, analysis, and insight to support digital commerce and marketing teams.
• Build and maintain dashboards and automated reporting solutions using web analytics and BI tools.
• Analyse customer journeys, campaign performance, conversion funnels, and online behaviour.
• Develop clear recommendations that support data-driven decision making.
• Partner with stakeholders across Marketing, Product, and Digital teams to identify growth opportunities.
• Support experimentation programmes, including A/B testing and performance measurement.
• Validate tracking implementations and ensure the accuracy of digital analytics data.
• Conduct QA testing across tagging, event tracking, and data collection frameworks.
• Monitor key KPIs and provide insight into performance trends and opportunities.

Skills

SQL

Analytics

Stakeholder management

Communication

Experiment design

Data storytelling

Relational databases

A/B testing

Performance optimization

Data visualization

Tools

Adobe Analytics

Adobe Customer Journey Analytics

Google Analytics

Power BI

Job description

This is an exciting opportunity for a Digital Analyst to join a well-established consumer-focused retail organisation. You will play a key role in delivering insights that influence digital strategy, customer experience, performance marketing, and commercial decision-making across the business.

The Company

They are a recognised international brand with a strong digital presence and a customer-first approach. Investing heavily in data, analytics, and digital capability, they are committed to using insights to drive performance and enhance the online customer journey.

The Role

As a Digital Analyst, you will be responsible for transforming complex data into actionable business insights that improve digital performance and customer experience. Key responsibilities include:

• Deliver reporting, analysis, and insight to support digital commerce and marketing teams
• Build and maintain dashboards and automated reporting solutions using web analytics and BI tools
• Analyse customer journeys, campaign performance, conversion funnels, and online behaviour
• Develop clear recommendations that support data-driven decision making
• Partner with stakeholders across Marketing, Product, and Digital teams to identify growth opportunities
• Support experimentation programmes, including A/B testing and performance measurement
• Validate tracking implementations and ensure the accuracy of digital analytics data
• Conduct QA testing across tagging, event tracking, and data collection frameworks
• Monitor key KPIs and provide insight into performance trends and opportunities

Your Skills & Experience

• Commercial experience in Digital Analytics, Web Analytics, or eCommerce Analytics
• Advanced SQL skills with the ability to query and manipulate large datasets
• Hands‑on experience with Adobe Analytics or Adobe Customer Journey Analytics, or Google Analytics
• Experience using data visualisation and business intelligence tools such as Power BI
• Understanding of digital marketing performance measurement and customer journey analysis
• Experience working with relational databases and data analysis tools
• Knowledge of experiment design, A/B testing, and performance optimisation
• Excellent stakeholder management and communication skills
• Analytical mindset with the ability to translate data into clear business recommendations